Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Understanding your customers online is the first step to improving your results from online channels. Next, it's benchmarking competitors and looking for partners to work with. We'll show you how to audit your capabilities and identify the best commercial opportunities.
A good starting point is to create a marketplace map to summarise the main influencers on purchase. Here's an example we like from this post:
The most important parts of marketplace analysis are:
These are part of the immediate micro-environment as it's called in the textbooks. We also advise on issues to think about in the wider macro-environment. Of these, reviewing and responding to the opportunities of new digital marketing platforms is the most important part and we cover this continuously in our blog. It's also important to be aware of changes to Internet marketing law.
These are the related techniques which we recommend as important for managing Marketplace analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: