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Marketing technology and media innovation guide

How to prioritise marketing investments in innovative marketing technology

How will this briefing help me and my business?

Use this guide to discover the latest Marketing Technology innovations.

The guide outlines 8 of the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and communications to encourage brand engagement and purchase.

At the start of the guide, we also explain different planning techniques that will help you take the right strategic decisions when evaluating new technology investments.

What the guide shows you

With so many different innovations available it’s important for marketers to be aware of the latest opportunities and for businesses to have a process for selecting the most relevant technology to actively innovate by putting cutting-edge techniques into practice.

In the guide we introduce planning frameworks to help your business think strategically and make the right decisions about how to invest.

The guide also outlines the key technologies marketers need to consider when planning for the future.

Who is this trends briefing for?

The guide is written primarily for marketing managers or Ecommerce managers however the mix of technologies examined presents opportunities both for bricks and mortar stores and Ecommerce pure plays. It’s focus on technology trends will make it useful for anyone planning where to invest and developing strategies for future years, which means it will also be useful for CMOs (in all businesses) and CEOs in certain businesses. It may also be useful for those working in marketing agencies to consider what emerging technologies they can begin offering their clients.

How is this guide structured?

The guide starts by covering management techniques to assess the importance of tech trends by looking at:

  • Scenario Planning
  • Impact Probability Matrix
  • Gartner’s Hype Cycles

The technologies covered in the guide are:

  • Virtual Reality
  • 360 Video
  • Chatbots
  • Augmented Reality
  • Geo-location
  • Internet of Things
  • Personalised video
  • Blockchain

Resource Details

About the authors

Annie Mangles

Carolanne Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow me on Twitter


Rob Allen

Rob Allen was the blog editor for Smart Insights. Rob managed the Smart Insights blog which involved daily research and writing about the latest trends in digital marketing. You can contact Rob on Twitter and connect with Rob on LinkedIn.

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