Guides and Templates

Video and YouTube marketing guide

Learn how to utilize video to promote your brand and extend your reach to customers around the world

How will this guide help me?

It’s well known that video content is a powerful way to engage with customers and prospects, but do you know how to convert this into increased traffic and sales?

Our guide to video marketing will help you grow your business online using video content and video platforms. The guide covers the production of video content but the core focus of the guide is to help you form a strategy for using video as part of your overall marketing as well as to show you the practical steps to take for success with this fast growing medium.

This guide will show you:

  1. Why video matters
  2. The different types of video and which ones are most suitable for your business
  3. How to use both your own videos and third party content to drive engagement and new sales
  4. How to measure the success of your campaign

Our guide shows you how to review the full opportunities from video marketing, whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services. Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence a wider audience.

What does the video marketing guide include?

This guide includes:

  • An introduction to the role of video marketing and how to make the case for investing in video marketing
  • Information on video hosting and sharing platforms, with a focus on YouTube
  • Advice on how to plan your approach to video marketing, such as how to form a video marketing strategy
  • How video content can be used to inform and education your audience, with successful case studies used throughout
  • How you can use video as part of your engagement and conversion strategy, such as improving your SEO performance and encourage user-generated content
  • How to increase your reach and visibility using ads across various platforms and leveraging third-party websites
  • Tips on how to measure the success of your video campaigns
  • A list of further resources you can use to supercharge your video marketing

Who is this guide for?

This guide is for:

  • Marketing managers who are looking to include video in their strategy and campaigns
  • Social media managers who are looking to plan video content, video platform use or even building a business case for using video in social media campaigns
  • Digital marketing and social media executives who want to increase their understanding of video platforms and how they can be used to increase brand awareness

Latest updates

  • Updated stats for 2019, including Facebook marketing stats, US digital video ad spending, and insights from Biteable about video usage rates around the world.
  • New YouTube examples throughout the guide, illustrating the most recent successful campaigns for different video strategies, including Amazon Fulfilment, ALDI, GE Aviation, DocuSign, and Intuit.
  • New section dedicated to video use on Instagram.

Resource Details

About the authors

This was guide updated by Danny Bermant with previous input from Joel Chudleigh.

Danny Bermant

Danny Bermant

Danny is director of Brainstorm Digital a mentor, trainer and speaker specializing in influencer outreach and B2B social media strategy.  With over 15 years of digital marketing insights, Danny has given hundreds of companies the skills, knowledge, and confidence to bring in new business online.

 

Joel Chudleigh

Joel Chudleigh

Joel Chudleigh is the Founder of Deep Footprints who are a digital marketing agency focused on paid search and inbound marketing. They focus on helping small and medium sized businesses to grow sustainably for long-term success. You can read his latest blog updates here.

Individual
Business

Access this resource now

Individual and Business members get full access to this and 12 other guides in the Social media marketing Toolkit.

Learn more about membership Already an Individual or Business member?
Login here

The Video and YouTube marketing guide is included in the

Social media marketing Toolkit

Individual or Business members can access this and 12 other guides and templates in this toolkit

Learn more about individual or business membership options Already an Individual or Business Member? Login here

...or take a look at the other Guides and Templates in this Toolkit

Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo
CLOSE