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Video and YouTube marketing guide

Learn how to create effective and integrated video marketing campaigns to promote your brand and extend your reach to customers world-wide

How will this guide help me?

It’s well known that video content is a powerful way to engage with customers and prospects, but do you know how to convert this into increased traffic and sales?

Our guide to video marketing will help you grow your business online using video content and digital platforms. The guide covers the production of video content but the core focus of the guide is to help you form a strategy for using video as part of your overall marketing as well as to show you the practical steps to take for success.

This guide will show you:

  1. Why video matters
  2. The different types of video and which ones are most suitable for your business
  3. How to use both your own videos and third party content to drive engagement and new sales
  4. How to measure the success of your campaign

Our guide shows you how to review the full opportunities from video marketing, whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services.

What does the video marketing guide include?

This guide includes:

  • An introduction to the role of video marketing and how to make the case for investing in video marketing
  • Information on video hosting and sharing platforms, with a focus on YouTube
  • Advice on how to plan your approach to video marketing, such as how to form a video marketing strategy
  • How video content can be used to inform and education your audience
  • How you can use video as part of your engagement and conversion strategy, such as improving your SEO performance and encourage user-generated content
  • How to increase your reach and visibility using Google and Meta Ads and leveraging third-party websites
  • Tips on how to measure the success of your video campaigns

Who is this guide for?

This guide is for:

  • Marketing managers who are looking to include video in their strategy and campaigns
  • Social media managers who are looking to plan video content or are building a business case for using video in social media campaigns
  • Digital marketing and social media executives who want to increase their understanding of video platforms and how they can be used to increase brand awareness

Resource Details

  • Authors: Danny Bermant, Joel Chudleigh and Amelia Cooper
  • Format: Downloadable PDF guide

About the authors

Danny Bermant

Danny Bermant

Danny is director of Brainstorm Digital a mentor, trainer and speaker specializing in influencer outreach and B2B social media strategy.  With over 15 years of digital marketing insights, Danny has given hundreds of companies the skills, knowledge, and confidence to bring in new business online.


Joel Chudleigh

Joel Chudleigh

Joel Chudleigh is the Founder of Deep Footprints who are a digital marketing agency focused on paid search and inbound marketing. They focus on helping small and medium sized businesses to grow sustainably for long-term success. You can read his latest blog updates here.


Amelia Cooper

Image of Amelia smiling

Amelia Cooper is Head of Content at Smart Insights. She is responsible for managing the paid member content library and e-learning resources, as well as strategic planning to ensure customers get the most from their memberships. She is a University of Southampton and the Chartered Institute of Marketing graduate with over 8 years’ experience in digital marketing, specializing in content marketing.

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