Guides and Templates

Social Media Marketing Strategy Workbook

Bring structure to your social media efforts to support your business

How will this social media marketing template help me and my business?

This workbook will help you and your business to:

  • Create a strategy to prioritise your social media marketing activities to support business aims
  • Define measures and KPIs to help manage your digital marketing
  • Review the best tools to analyse and manage your social media marketing
  • Review and decide on the practical changes you need to make to your social media communications to improve results

Who is this guide for?

Social media managers and those without (or with a small) social media presence.

How is this guide structured?

This guide will help you create a social media strategy and define KPIs – this template is practical and ready to use

Our workbook is structured using these 7 Steps explained in our more detailed Ebook:

  • Introduction – Setting the scope of social media marketing
  • Step 1 Set business goals for your social media marketing
  • Step 2 Create your social media strategy
  • Step 3 Social listening and online reputation management 18
  • Step 4 Define content and engagement strategy
  • Step 5 Define social media communications strategy
  • Step 6 Define approaches for the core social media platforms
  • Step 7 Social media optimisation (SMO)


Resource Details

About the author

Rhian Harris is an online marketing all-rounder and guest blogger for Smart Insights. With over a decade of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedInGoogle+Twitter and Facebook.


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The Social Media Marketing Strategy Workbook is included in the

Social media marketing Toolkit

Individual or Business members can access this and 14 other guides and templates in this toolkit

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