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Social media marketing strategy workbook

Bring structure to your social media efforts to support your business

How will this social media marketing template help me and my business?

This workbook will help you and your business to:

  • Create a strategy to prioritize your social media marketing activities to support business aims
  • Define measures and KPIs to help manage your digital marketing
  • Review the best tools to analyze and manage your social media marketing
  • Review and decide on the practical changes you need to make to your social media communications to improve results

Who is this guide for?

Social media managers and those without (or with a small) social media presence.

How is this guide structured?

This guide will help you create a social media strategy and define KPIs – this template is practical and ready to use

Our workbook is structured using these 7 Steps explained in our more detailed Ebook:

  • Introduction – Setting the scope of social media marketing
  • Step 1 – Set business goals for your social media marketing
  • Step 2 – Create your social media strategy
  • Step 3 – Social listening and online reputation management 18
  • Step 4 – Define content and engagement strategy
  • Step 5 – Define social media communications strategy
  • Step 6 – Define approaches for the core social media platforms
  • Step 7 – Social media optimisation (SMO)


Resource Details

About the author

Rhian Harris

Rhian Harris

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors.

IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum.

You can follow Rhian on Twitter and Instagram.

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