Implementing e-commerce merchandising best practices
Learn what tactics can make your store easier to navigate and which brands already use them to full effect
How will this guide help me and my business?
Having the best products on the market doesn't mean a thing if your customers can't find what they're looking for. The 'findability' of items and the quality of your product and category pages all affect the customer at different stages of their buying cycle, meaning everything must be optimized. This guide will help you improve your site's user experience, making it easier for customers to navigate and convert to a sale.
Who is this guide for?
This guide is for trading and user experience teams working for online retailers or other businesses with a complex range of products and many SKUs. It’s designed for professionals working on improving merchandising for existing sites but is also useful for individuals looking to improve their own e-commerce sites.
How is the guide structured?
This best practices guide will tell you the best tactics to ensure you get the most out of your e-commerce merchandising efforts, showing you examples of major retailers who are using said tactics to full effect. The guide’s sections are:
- Optimize product findability
- Optimize your category pages
- Optimize your product pages
- Author: Mark Hall
- Format: Instructional online guide
About the author
Mark Hall has focused on improving the usability and conversion rates of websites for over 15 years. He enjoys doing the customer research that gives him the insights needed to craft high-converting experiences that both satisfy users’ wants and achieve business goals.
Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and usability testing courses.
Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics. When not working, Mark enjoying playing tenor saxophone, biking, following his favourite soccer teams, and spending time with his family.