Digital marketing guides and templates
Set up a personalized learning plan
You'll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to plan, manage and optimize their marketing.
If you want to improve your personal digital marketing skills or need a plan to improve digital marketing for your business, a Smart Insights Personalized Learning Plan will get you started.
Our simple, three-step process gives you tailored recommendations and a structure to follow. Plus, it’s completely FREE to get started.
Rate your knowledge and set goals against each section of our acclaimed RACE Planning System. Complete a skills assessment covering 25 essential digital marketing skills to assess your personal knowledge and benchmark it against your business priorities.
Access your Digital Skills Score for each area of the RACE system. This score is unique to you and your requirements and shows how far you need to improve to achieve your goals.
Get advice for each area, with recommendations from our library of over 200 marketing guides, templates and e-learning resources, prioritise so you see where you need to improve the most.
Your personalized plan is there for you whenever you want to work on it. As you work on it you can update your progress, increase your score and get new recommendations to help you improve.
See all resources recommended for you, only those you haven’t accessed yet or the ones you’re working on right now. It’s easy to find what you need.
*Free members can only take the Personalized Learning Plan once