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Digital Experience Management Toolkit

Improve your website by crafting a better user experience

Learn website design best practices for desktop and mobile to optimise leads and sales

How customer-centred is your website? Today's leading websites aren't static brochures, instead, they are immersive experiences with carefully crafted customer journeys and content to engage an audience instantly.

Because an integrated digital customer experience is business-critical, today's leaders don't update their website designs every few years as used to be the case, or even, every few months, instead they invest in continuously optimising their digital experience.

If you are serious about getting the most leads and sales from your desktop and mobile site or app, you simply have to continuously optimise your users' digital experience.

Improve your conversion rates and see your results soar

Start improving now with our Free Membership

Improve your knowledge of Digital Experience Management with our Free guide Free digital marketing benchmarking templates today

  • Benchmark your digital experiences with our simple visual template
  • Learn the essential factors for getting better results from your website
  • Get recommendations on where you should focus your improvements
  • Review how your website supports multichannel sales

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 150,000 marketers and share information
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Create a winning Digital Experience Management strategy

Our comprehensive Digital Experience Management toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

The web was now invented over 25 years ago by Sir Tim Berners-Lee. Since then, we have seen huge advances in personalisation, page load speed and support for mobile devices.

So, you might think that businesses today have the knowledge, skills and tools to work with their agencies or internal teams to create effective customer journeys.

Not so in our experience! With the rapid changes in technology and design style, many businesses are constantly playing catch-up with the latest techniques. Often, this means they have neglected the fundamental best practices which are essential to get results.

Our Digital Experience Toolkit is here to help. Our guides and templates will step you through all of the questions you need to ask to review your current website and rapidly make improvements. We’ll help you identify the ‘quick wins’ and the major changes needed as part of a website redesign. There is no quicker, easier or more effective way to optimise your site for the best sales uplifts and ROI.

PLUS, if you manage or work for a transactional, ecommerce site, don’t miss our acclaimed ‘Ecommerce Bible’ which is part of our Ecommerce toolkit.

Armed with our Digital Experience Management Toolkit, the world's top marketers use our unique approach to develop winning Digital Experience Management strategies.

How do I get the Digital Experience Management Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

Free Resource
Guides and Templates

10 common website customer experience mistakes

Part of the Digital Experience Management Toolkit

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Individual
Business
Guides and Templates

Customer persona guide and template

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Website conversion and revenue model calculators

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

7 steps to creating high-converting landing pages

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Improving results from your website guide

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Persona research guide

Part of the Digital experience management Toolkit

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Business membership
Guides and Templates

Conversion rate optimization briefing

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Inbound marketing Quick Wins template

Part of the Digital experience management Toolkit

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Business membership
Guides and Templates

Website conversion optimization planner

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Website and e-commerce personalization guide

Part of the Digital experience management Toolkit

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Individual
Business
Guides and Templates

Customer onboarding guide

Part of the Digital experience management Toolkit

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Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • 150+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-size learning modules
  • One licence/user

Business Membership

  • 250+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-sized learning modules
  • Exclusive access to 10 business-only toolkits
  • Exclusive access to comprehensive strategy and channel e-learning
  • A dedicated account manager to help you with your membership
  • Team dashboard to monitor team progress and usage
  • Individual dashboard to monitor your progress and usage
  • Unlimited licences/users

Or, get started with Free Membership

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Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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