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Digital Experience Management Toolkit

Improve your website by crafting a better user experience

Learn website design best practices for desktop and mobile to optimise leads and sales

How customer-centred is your website? Today's leading websites aren't static brochures, instead, they are immersive experiences with carefully crafted customer journeys and content to engage an audience instantly.

Because an integrated digital customer experience is business-critical, today's leaders don't update their website designs every few years as used to be the case, or even, every few months, instead they invest in continuously optimising their digital experience.

If you are serious about getting the most leads and sales from your desktop and mobile site or app, you simply have to continuously optimise your users' digital experience.

Improve your conversion rates and see your results soar

Start improving now with a Free Membership

Start improving your Digital Experience Management now with our FREE Free Digital Marketing Benchmarking Templates

  • Benchmark your digital experiences with our simple visual template
  • Learn the essential factors for getting better results from your website
  • Get recommendations on where you should focus your improvements
  • Review how your website supports multichannel sales

PLUS: as a Free Member, you'll also get these bonus resources;

  • 26 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Digital Experience Management
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Create a winning Digital Experience Management strategy

Our comprehensive Digital Experience Management toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

The web was now invented over 25 years ago by Sir Tim Berners-Lee. Since then, we have seen huge advances in personalisation, page load speed and support for mobile devices.

So, you might think that businesses today have the knowledge, skills and tools to work with their agencies or internal teams to create effective customer journeys.

Not so in our experience! With the rapid changes in technology and design style, many businesses are constantly playing catch-up with the latest techniques. Often, this means they have neglected the fundamental best practices which are essential to get results.

Our Digital Experience Toolkit is here to help. Our guides and templates will step you through all of the questions you need to ask to review your current website and rapidly make improvements. We’ll help you identify the ‘quick wins’ and the major changes needed as part of a website redesign. There is no quicker, easier or more effective way to optimise your site for the best sales uplifts and ROI.

PLUS, if you manage or work for a transactional, ecommerce site, don’t miss our acclaimed ‘Ecommerce Bible’ which is part of our Ecommerce toolkit.

Armed with our Digital Experience Management Toolkit, the world's top marketers use our unique approach to develop winning Digital Experience Management strategies.

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual and business membership options