Guides and Templates

Digital marketing strategy guide

At last—a practical, actionable, step-by-step guide to creating a successful digital marketing strategy

How will this guide help me and my business?

It’s no accident that this is the most popular guide we have ever written alongside the companion Word workbook and examples which mean that you don't need to start with a blank page. It’s packed with practical, actionable, step-by-step guidance so you can join thousands of others and create a marketing strategy that works.

And when we say it works, we don’t just mean you might get a lift here and there. No, by using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.

Discover how our Digital Marketing Strategy Guide will help you to succeed quickly and more easily—so whatever the sector you work in, you’ll know how to prioritise to define your initiatives for success.

Don’t just take our word for it. Global brands like Salesforce, Accenture and HP—and thousands of digital marketers and business owners—are using our strategic frameworks to optimise their digital marketing. Many smaller businesses have grown their businesses by over 50%—these are proven strategies that you can download and start applying to your business TODAY.

Who is this guide for?

This download is for anyone involved with shaping future digital marketing direction for this business or their clients, including:

  • Company owners and directors or heads of marketing or digital
  • CMOs, marketing managers and digital marketing managers
  • Consultants or agency account managers

How is the 7 Steps to Success strategy guide structured?

Inside, you’ll discover:

  • The world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success.
  • The power of targeting—how to focus your marketing on exactly the right audience, so you’ll convert at rates you won’t believe.
  • How to get your value proposition right, so your prospects are beating down the door.
  • Why you should always build your marketing around the right vision, objectives and KPIs (plus, we’ll show you how to set them).
  • The secret source of revenue that’s right under your nose—PLUS, we’ll reveal how you can monetise it and beat your competitors.

And a whole lot more besides!

Sounds good? Imagine what it could do for your career when you’re smashing those targets time after time….

Click the look inside to see the full list of what’s included.

Resource Details

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our members in more than 100 countries to Plan, Manage and Optimize their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.


Individual or Business members get full access to this and 17 other guides in the Digital Marketing Strategy and Planning Toolkit.

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Look Inside

The Digital marketing strategy guide is included in the

Digital Marketing Strategy and Planning Toolkit

Individual or Business members can access this and 17 other guides and templates in this toolkit

Learn more about individual or business membership options Already an Individual or Business Member? Login here

...or take a look at the other Guides and Templates in this Toolkit

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