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Guides and Templates

Social media communications for not-for-profit organizations

Our social media guide for charities and not-for-profit organizations

This guide aims to give a clear structure to help you refined your social media strategy in order to grow internal confidence and buy-in. It gives examples showing how a range of environmental, international development and medical charities are using Facebook, Instagram, Twitter and other social networks engage their audience and encourage donations and advocacy.

How will this guide help me and my organization?

Our guide to social media communications has been developed to help marketers who are either setting strategy for social media activities or are involved “hands-on” in using social media in Not-for-Profit organisations.

This guide aims to give a clear structure to help you grow internal confidence and buy-in so that the benefits of social media can become visible and it becomes more accountable, serving the long-term strategic aims of charities.

While the main focus is on the charity sector, the guide will be useful for other ‘not-for-profit’ organisations including the arts, cultural, educational and government organisations.

Resource Details

About the author

Lucy Conlan

Lucy ConlanSpecialising in the charity and arts sectors, Lucy Conlan has a proven track record of delivering results for clients using direct, digital and social media. She gained stellar experience client-side working across key charitable and cultural organisations including British Red Cross, Age UK, English Heritage and the Barbican Centre.

Lucy has a passion for planning and executing campaigns. She has built developed and motivated teams with the result of transforming the fortunes of many organisations by delivering robust and sustainable return on investment.

You can connect with her via LinkedIn: or Twitter: @ConlanConsult

This guide features:

  • Examples of setting strategic goals and SMART objectives for NfPs
  • Key issues to address in social media communications policies
  • Examples of good practice from a range of social networks
  • Specific guidance on using Facebook and Twitter as the two key social networks for consumer engagement for charities
  • Also covers Google+, LinkedIn, Pinterest and YouTube

Recommended resources 

7 Steps Guide to Social Media Strategy and not-for-profit guides to effective charity websites and email marketing for charities

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