Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
A SWOT is still a great way to show how you're going to tackle online marketing and get the most from the opportunities. We recommend an Internet-specific SWOT and key issues summary.
We recommend the TOWs matrix since this isn't just about analysing the current, but planning a strategy.
It's best to explain SWOT through this classic matrix. You have internal strengths and weaknesses across the top and external opportunities and threats along the left.
These are the related techniques which we recommend as important for managing SWOT analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: