How effective is your digital marketing? We created RACE to help marketers like you rapidly review their opportunities for digital marketing, create strategies and develop action plans.
RACE is composed of five essential stages that break down into 25 activities, which must be optimized for successfully managing always-on integrated marketing across the customer lifecycle.
Create, manage and optimize an always-on multichannel plan.
Our comprehensive Learning Path, fully integrated with actionable, practical templates, will walk you through how to create your marketing plan using the best practice library of processes you can apply to your marketing as you go.FIND OUT MORE
Review your use of digital activities and business capabilities to identify opportunities.
The RACE digital marketing planning template helps you create and structure your strategy or digital transformation plan to reach, convert and engage customers.DOWNLOAD FREE TEMPLATE
Create forecasts and develop a roadmap of priorities/strategic initiatives.
Review your current customer touchpoints, offline and online, to make improvements to gain better cut-through. Start applying changes by using our best practice library, included in membership.IMPROVE YOUR RESULTS
Manage digital progress and improvements by reviewing important business KPIs.
Use the RACE reporting dashboard to track and review the current effectiveness of your digital marketing, with year-on-year and month-on-month comparisons to create a 90-day planning strategy.ACCESS DASHBOARD
Join now and start improving your marketing results, today.
*Limited resources available