The Smart Insights RACE Planning Framework

Build an agile, strategic approach to integrating your digital marketing activities

How effective is your digital marketing? We created RACE to help marketers like you rapidly review their opportunities for digital marketing, create strategies and develop action plans.

RACE is composed of five essential stages that break down into 25 activities, which must be optimized for successfully managing always-on integrated marketing across the customer lifecycle.

1. Learn the RACE Digital Marketing Planning Framework

Create, manage and optimize an always-on multichannel plan.

Our comprehensive e-learning course will teach you how to create your marketing plan across important customer lifecycle touchpoints. Gain a certificate on completion and become a RACE-certified member to show stakeholders or clients you can apply RACE to improve business results.

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2. Audit your current effectiveness of digital activities

Review your use of digital activities and business capabilities to identify opportunities.

The RACE digital marketing planning template helps you create and structure your strategy or digital transformation plan to reach, convert and engage customers.

DOWNLOAD FREE TEMPLATE

3. Create and integrate RACE into your marketing strategy

Create forecasts and develop a roadmap of priorities/strategic initiatives.

Review your current customer touchpoints, offline and online, to make improvements to gain better cut-through. Start applying changes by using our step-by-step strategy guide, which provides recommendations of best practice.

CREATE YOUR STRATEGY

4. Monitor your data and results with the RACE reporting

Manage digital progress and improvements by reviewing important business KPIs.

Use the RACE reporting dashboard to track and review the current effectiveness of your digital marketing, with year-on-year and month-on-month comparisons to create a 90-day planning strategy.

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Get started with your Smart Insights membership

Join as an Individual or Business member and start improving your marketing

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Or, get started with Free Membership

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