1. Learn the RACE Digital Marketing Planning Framework
Create, manage and optimize an always-on multichannel plan.
Our comprehensive e-learning course will teach you how to create your marketing plan across important customer lifecycle touchpoints. Gain a certificate on completion and become a RACE-certified member to show stakeholders or clients you can apply RACE to improve business results.
FIND OUT MORE
2. Audit your current effectiveness of digital activities
Review your use of digital activities and business capabilities to identify opportunities.
The RACE digital marketing planning template helps you create and structure your strategy or digital transformation plan to reach, convert and engage customers.
DOWNLOAD FREE TEMPLATE
3. Create and integrate RACE into your marketing strategy
Create forecasts and develop a roadmap of priorities/strategic initiatives.
Review your current customer touchpoints, offline and online, to make improvements to gain better cut-through. Start applying changes by using our step-by-step strategy guide, which provides recommendations of best practice.
CREATE YOUR STRATEGY
4. Monitor your data and results with the RACE reporting
Manage digital progress and improvements by reviewing important business KPIs.
Use the RACE reporting dashboard to track and review the current effectiveness of your digital marketing, with year-on-year and month-on-month comparisons to create a 90-day planning strategy.
ACCESS DASHBOARD NOW