Guides and Templates

Example marketing plans (SOSTAC®)

Easy to follow marketing plan examples based around PR Smith's SOSTAC® framework

How will these examples help me and my business?

In our digital marketing toolkit we created a series of short templates in Powerpoint and Word to help create and communicate digital marketing plans. This is one of our most used series of templates.
Some (agencies and consultants working with small and medium businesses) asked us for even shorter summaries AND an example. We therefore produced a one-page summary so everything is one page and a separate example of a fictitious company.

Who is the template for?

We’ve designed these example marketing plans to be as flexible as possible, so it can be applied for different types of businesses and roles including:

  • Company directors and marketing managers
  • Digital marketing managers
  • Agencies and consultants

How are these example plans structured?

These example plans are based around PR Smith’s SOSTAC® framework relating to the areas of Smart Insights RACE planning. There are two samples both available for members to amend for their own organisation or their clients:

  • Sample 1. A long example plan in Microsoft Word for a B2B company :
    “TechChester” is a software design and IT support business which uses the same structure as that recommended in the 7 Steps to creating a business marketing plan.
  • Sample 2. A short example plan in Microsoft Word for a B2C company:
    “Perfect Lawn” where their main communications and distribution are via their website. The Word document contains one blank plan in landscape format and one example plan.

Resource Details

About the author

Annmarie Hanlon

Annmarie Hanlon

Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.

Business Membership is required

Access this resource now

Business members get full access to this and 7 other guides in the Startups and small business Toolkit.

Learn more about business membership Already a Business member? Login here Look Inside

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership
Smart insights logo