Guides and Templates

Example marketing plans (SOSTAC®)

Easy to follow marketing plan examples based around PR Smith's SOSTAC® framework

How will these examples help me and my business?

In our digital marketing toolkit we created a series of short templates in Powerpoint and Word to help create and communicate digital marketing plans. This is one of our most used series of templates.

Some (agencies and consultants working with small and medium businesses) asked us for even shorter summaries AND an example. We, therefore, produced a one-page summary so everything is one page and a separate example of a fictitious company.

Who is the template for?

We’ve designed these example marketing plans to be as flexible as possible, so it can be applied for different types of businesses and roles including:

  • Company directors and marketing managers
  • Digital marketing managers
  • Agencies and consultants

How are these example plans structured?

These example plans are based around PR Smith’s SOSTAC® framework relating to the areas of Smart Insights RACE planning. There are two samples both available for members to amend for their own organisation or their clients:

  • Sample 1. A long example plan in Microsoft Word for a B2B company :
    “TechChester” is a software design and IT support business which uses the same structure as that recommended in the 7 Steps to creating a business marketing plan.
  • Sample 2. A short example plan in Microsoft Word for a B2C company:
    “Perfect Lawn” where their main communications and distribution are via their website. The Word document contains one blank plan in landscape format and one example plan.

Resource Details

About the author

Annmarie Hanlon

Annmarie Hanlon

Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.

Business memebrship badge icon Business Membership is required

Access this resource now

Business members get full access to this and 7 other guides in the Startups and small business Toolkit.

Learn more about business membership Already a Business member? Login here Guide cover
Look inside content

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about business membership
Smart insights logo
CLOSE