Is your IT/High Tech business competing online?
With so much competition, you need to stand out
You need to be visible to existing and your future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming.
Thankfully, there's a solution to this problem.
The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for the IT and High Tech sector, focused on your customer lifecycle.
The Smart Insights RACE Framework
Build an agile, strategic approach to integrating your marketing activities
To reach and convert customers through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.
The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.
What do our customers say?
Implementing the RACE Framework leads to success
“I really like the Smart Insights RACE Framework since it gives me a multichannel marketing framework that we can adapt to our different business opportunities. I have found it really easy to use for developing plans and the feedback from the business has been very positive"
Senior Global Digital Director, GlaxoSmithKline
Use the RACE Growth Process to win, reach and convert more customers
The RACE Growth Process is a tried-and-tested methodology to support the growth of IT and High Tech businesses. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
Dedicated digital transformation guidance
Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.
Create an integrated, omnichannel marketing strategy
Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.
Monitor, measure and improve your ROI
Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.
“After using Smart Insights myself, I found real value in the resource and therefore expanded our subscription to the rest of my team”
Senior Global Digital Director, GlaxoSmithKline
Start creating your RACE marketing strategy today
Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.
For
Business
Starter
Professional
Starter
$175 $117
1 user only
per month
Create and optimize a digital marketing strategy
Includes:
RACE Growth System
- Learn and apply the RACE Framework
RACE Framework Don't start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights Reach, Act, Convert and Engage (RACE) Planning framework to rapidly create or refine a winning digital marketing plan.
- Create, optimize and measure your strategy
- Find, convert and engage your customers
- Learn more about RACE
Marketing Strategy toolkits
-
Learning Paths, online training
Learning Paths, online training Modular online training, integrated with templates to put your learning into practice.
Learning Paths in Starter Membership:- SEO
- Content Marketing
- Email Marketing & Automation
- Social Media Marketing
- Google Analytics
- RACE Practical Digital Strategy
- Campaign Planning
- Employee Development
- Digital Experience
- Integrated guides, templates and tools
- Learn, apply and measure your results
-
3 Marketing Strategy toolkits
3 Marketing Strategy toolkits Everything a small business needs to power up their marketing strategy through three strategic toolkits:
- Digital Marketing Strategy & Planning
- Offline Marketing Strategy and Planning
- Marketing Campaign Planning
-
Startup and Small Business toolkit
Startup and Small Business toolkit The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business.
Quick Wins micro-learning
- 30+ actionable marketing techniques
- Quick to learn and apply
- Supported by guides and worksheets
- See all Quick Wins
Marketing Channel toolkits
- Guides, templates and online training
- Learn, apply and measure your results
-
7 Channel Essential toolkits
7 Channel Essential toolkits Details matter in digital. Get trained and follow the latest, recommended best practices in all the key marketing channels:
- Content Marketing
- Digital Experience Management
- Email Marketing & Automation
- Search Engine Optimisation
- Social Media Marketing
- Google Analytics
- Paid Media
Access limitations
- None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Professional
2+ users (5 included)
Billed AnnuallyPrice on enquiry
Upskill and align your team using best practice
Everything in Starter, plus:
Complete training for your team
- Identify and close skill gaps
- Improve ROI from marketing
- Engage and retain your employees
Business toolkits
-
Learning Paths, online training
Learning Paths, online training Modular online training, integrated with templates to put your learning into practice.
Extra Learning Paths with Pro Membership:- Digital Transformation
- Integrated guides, templates & tools
- Learn, apply and measure your results
-
9 Advanced Business toolkits
9 Advanced Business toolkits Invest in our advanced guides and templates to transform your marketing, upskill your team and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.
- Agency Growth and Management
- Branding for Businesses
- Business-to-Business Marketing
- Ecommerce / Retail
- Integrated Lifecycle Marketing
- Managing Digital Marketing Teams
- Managing Digital Transformation
- Managing International Marketing
- Sector Technology Innovation
- Quarterly Masterclasses led by digital
marketing experts
In-depth assistance
- Named Customer Success Manager
- On-boarding and regular assistance
- Monthly feedback calls
- Consultancy options (additional charge)
Access limitations
- None - gives unlimited resource access to all toolkits and online training courses
- Membership is suitable for consultants and agencies
BM enquiry form (New Pricing Grid Apr 2020)
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Need to know more?
Find out how the RACE Growth Process can help IT and High Tech businesses achieve results from marketing with a customized, no-obligation demonstration. We'll show you the tools, templates and training you'll use to plan, manage and optimize your marketing strategy.
"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader