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You'll know this as PEST, SLEPT or PESTLE if you've studied marketing. We can't pretend it's the most exciting part of digital marketing, but you need to stay on top of it if you're doing your job properly!

Macro environment analysis quick guide

Key techniques for Macro environment analysis

These are the related techniques which we recommend as important for managing Macro environment analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

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