Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
You'll know this as PEST, SLEPT or PESTLE if you've studied marketing. We can't pretend it's the most exciting part of digital marketing, but you need to stay on top of it if you're doing your job properly!
These are the related techniques which we recommend as important for managing Macro environment analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: