Learning Paths

Get ahead with guided online marketing training

Improve your skills, learn new ones and then apply them - through modular e-learning integrated with our comprehensive guide and template library.

What are Learning Paths?

Our CPDSO-accredited Learning Paths are a comprehensive solution to your training needs, providing an interactive learning experience that takes you from the basics through to advanced execution and reporting. Each topic contains individual modules and associated resources. Modules take as little as 10-15 minutes, with each topic taking anywhere from 1-3 hours. The segmented approach allows you to dip in and out of your learning, all of which is regularly updated by a team of experts headed up by Dr. Dave Chaffey. Learning Paths are now available with our Business Membership.

Personalized learning plans
Personalize

Different team members can progress through Learning Paths specific to their individual roles and personal learning objectives.

Applied learning
Apply

Every Learning Path integrates with our library of actionable guides and planning templates, allowing you to put training into practice.

Review

Performance and progress can be monitored by managers and team leaders, so you can easily highlight areas for improvement.

RACE Practical Digital Strategy

Learn how to apply the RACE Planning Framework to create a multichannel marketing plan

Implement digital marketing practices effectively within your organization by planning, managing and optimizing your digital media, digital experiences and digital data. Skills developed:

▶︎ Capability benchmarking and auditing performance; goal setting and forecasting; segmentation and targeting.

▶︎ Practical techniques to increase your reach, interaction, conversion and engagement.

Digital Transformation

Discover the path to achieving Digital Transformation within your team

Review the current contribution of digital marketing to your organization and then create a plan to improve the contribution by defining activities to plan, manage and optimize digital media, digital experiences and digital data. Skills developed:

▶︎ Forecast opportunities and vision; develop strategies; using SOSTAC® to structure a transformation plan.

▶︎ KPIs and dashboards; select martech stack and insight; resourcing and structure and managing change.

Content Marketing

Learn how to create a content strategy to boost leads and conversion

Learn how to use a planned approach to increase the effectiveness of your content marketing and apply practical content marketing techniques. Skills developed:

▶︎ Content audit and benchmark effectiveness; Making the investment case; Content strategy development.

▶︎ Define personas and content ideation; editorial calendars and themes; copywriting; influencer marketing and content ROI.

Campaign Planning

Effectively plan integrated marketing campaigns

After completing this learning path you'll be able to create integrated inbound marketing campaigns for maximizing campaign reach, interaction, response and ROI. Skills developed:

▶︎ Structuring an integrated marketing campaign plan; goals and tracking and audience targeting.

▶︎ Media planning and scheduling; encouraging interaction and participation and copywriting.

Email Marketing and Automation

Discover strategic approaches to target email communication campaigns effectively

Learn a strategic approach to email marketing communications and targeting to boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response. Skills developed:

▶︎ Forecasting and setting targets for email marketing; planning email automation and deliverability.

▶︎ Segmentation and targeting techniques; contact strategy, email design and copywriting.

Search Engine Optimization (SEO)

Learn how to maximize your visibility in search engines

Review and refresh your existing approach to Search Engine Optimization (SEO) in order to increase targeted organic website traffic. Skills developed:

▶︎ Keyphrase gap analysis; content audit and strategy; latest developments; on-page SEO and copywriting.

▶︎ Technical SEO; Link-building, internal linking; using Google Analytics to improve SEO.

Social Media Marketing

Boost your Social Media Marketing with an effective, structured approach

Use a more structured approach to managing and optimizing social media as a strategic communications technique. Skills developed:

▶︎ Audit social media effectiveness; latest developments; goal setting and strategy development.

▶︎ Social listening and social media governance; influencer marketing; optimizing organic and paid social.

"It is by far the most advanced digital marketing resources platform you can access."

Roland Aoun, Marketing Director

Enquire about adding Learning Paths to your business

Call +44 (0) 113 426 4600 to speak to one of our team (8.30am to 5pm UK time, Monday to Friday), or get in touch below


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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

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