Digital Marketing Strategy and Planning Toolkit

Create a plan to boost your leads and sales from online marketing. Without a solid roadmap to success, you'll be left behind!

Get the tools you need to create a digital marketing plan

Do you have a clear, integrated strategy for digital marketing?

Our Managing Digital Marketing research report shows that, incredibly, nearly 50% of businesses still don't have a clear digital strategy.

Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business.

Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.

Smart Insights is here to help you

Our expertise is in helping businesses develop effective digital strategies which help them compete better.

With the Digital Marketing Strategy and Planning Toolkit, you'll learn about the biggest trends in marketing and use comprehensive strategy templates to effectively plan your marketing campaigns.

The proven system in this toolkit is a surefire way to grow your profits quickly

Start improving now with our Free Membership

Improve your knowledge of Digital Marketing Strategy and Planning with our Free guide Free digital marketing plan template today

  • Create a digital marketing plan quickly and easily
  • Use our simple template based on the acclaimed Smart Insights RACE planning framework
  • Learn the essential strategic activities to manage digital for each part of RACE

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
Already a Free member? Login here
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Create a winning Digital Marketing Strategy and Planning strategy

Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone — AND thousands of digital marketers and business owners — use the Smart Insights Digital Strategy Toolkit to create and implement their digital business? 

It’s no coincidence—it’s because this toolkit gives you a proven system that has been field-tested in many businesses from the largest to the smallest, so you can confidently use on your business or clients today.

What’s more, our online marketing strategy toolkit offers you practical, actionable, step-by-step guidance using Excel, Powerpoint and Word templates and examples, so you can quickly start creating a new strategy using all the resources you need.

Our strategy course is structured using our tried-and-tested RACE Planning system to help you rapidly create an actionable plan to grow your business :

  • PlanCreate a plan using our workbook while you complete the course
  • Reach: Build awareness, demand and attracted targeted visitors to your site
  • Act: Define customer journeys for your personas and maximize leads
  • Convert: Persuade prospects to convert through online and offline channels
  • Engage: Develop long-term customer value using email and social media marketing

Armed with our Digital Marketing Strategy and Planning Toolkit, the world's top marketers use our unique approach to develop winning Digital Marketing Strategy and Planning strategies.

How do I get the Digital Marketing Strategy and Planning Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

Free Resource
Guides and Templates

Free digital marketing plan template

Part of the Digital Marketing Strategy and Planning Toolkit

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Free Resource
Guides and Templates

Free digital marketing benchmarking templates

Part of the Digital Marketing Strategy and Planning Toolkit

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Free Resource
Guides and Templates

10 digital marketing megatrends 2019

Part of the Digital Marketing Strategy and Planning Toolkit

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Free Resource
Guides and Templates

Digital marketing models guide

Part of the Digital Marketing Strategy and Planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing strategy guide

Part of the Digital marketing strategy and planning Toolkit

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Business membership
Guides and Templates

Digital marketing e-learning course

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing plan workbook

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing plan example

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing planning spreadsheet

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing strategy audit/healthcheck

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Digital marketing planning infographics

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

SOSTAC® Digital Marketing Planning Guide

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Competitor benchmarking guide and template

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Q2 2019 online marketing statistics compilation

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

PowerPoint digital marketing planning template

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

Q2 2019 online marketing benchmarks statistics compilation

Part of the Digital marketing strategy and planning Toolkit

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Individual
Business
Guides and Templates

90-day planning templates for marketing

Part of the Digital marketing strategy and planning Toolkit

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For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

Individual membership

All the essentials for one person

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Capability Grader
+
Personalized Learning Plan
+
Quick Wins

LEARN MORE

Business membership

Unlimited use for your business

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Capability Grader
+
Personalized Learning Plan
+
Quick Wins
+
Comprehensive e-learning

LEARN MORE

Or, get started with Free Membership

BECOME A FREE MEMBER

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual and business membership options
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