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Digital Marketing Strategy and Planning Toolkit

Create a plan to boost your leads and sales from online marketing

Without a solid roadmap, you're sunk! Get the tools you need to create a digital marketing plan now

Do you have a clear, integrated strategy for digital marketing?

Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don't have a clear digital strategy.

Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business.

Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.

Smart Insights is here to help you. Our expertise is in helping businesses develop effective digital strategies which help them compete better.

The proven system in this toolkit is a surefire way to grow your profits quickly

Start improving now with FREE Basic Membership

Start improving your Digital Marketing Strategy and Planning now with our FREE 10 Digital Marketing Mistakes

  • Create a digital marketing plan quickly and easily
  • Use our simple template based on the acclaimed Smart Insights RACE planning framework
  • Learn the essential strategic activities to manage digital for each part of RACE

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 25 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Digital Marketing Strategy and Planning
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Basic Membership is required

Create a winning Digital Marketing Strategy and Planning strategy

Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—use the Smart Insights Digital Strategy Toolkit to create and implement their digital business? 

It’s no coincidence—it’s because this toolkit gives you a proven system that has been field-tested in many businesses from the largest to the smallest, so you can confidently use on your business or clients today.

What’s more, our online marketing strategy toolkit offers you practical, actionable, step-by-step guidance using Excel, Powerpoint and Word templates and examples, so you can quickly start creating a new strategy using all the resources you need.

Our strategy course is structured using our tried-and-tested RACE Planning system to help you rapidly create an actionable plan to grow your business :

  • Plan : Create a plan using our workbook while you complete the course
  • Reach : Build awareness, demand and attracted targeted visitors to your site
  • Act : Define customer journeys for your personas and maximise leads
  • Convert : Persuade prospects to convert through online and offline channels
  • Engage : Develop long-term customer value using email and social media marketing

Armed with our Digital Marketing Strategy and Planning Toolkit, the world's top marketers use our unique approach to develop winning Digital Marketing Strategy and Planning strategies.

How do I get the Digital Marketing Strategy and Planning Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual and business membership options