Guides and Templates

Digital marketing job description templates and role definitions

Helping you recruit and develop the right digital skills in your organisation plus benchmark skills and experience.

How will these job description templates help me and my business?

This guide provides a range of practical job description templates for 15 key digital marketing roles to support companies in the recruitment of digital marketing specialists to resource digital marketing activities within their team structure.

The Job Descriptions in this template are, first and foremost, to help find the right candidate and save time when developing job descriptions for new recruits or recruiting into existing digital marketing roles.

The specifications of requirements for digital roles will also help marketing professionals to identify their own personal career and training goals, in line with the worldwide growth of digital marketing skills. On a personal level, it may also help prepare for interviews since it defines the capabilities sought by businesses.

Who is the job descriptions template for?

This template is for anyone who needs to review their digital marketing team structure or is recruiting digital marketing roles by placing ads. Typical roles who will this useful:

  • CMOs, managers and digital marketing managers
  • Small business owners including Agency owners

What does the digital recruiting guide include?

The main part of this guide gives 15 detailed templates for digital role descriptions including alternative job descriptions, main areas of responsibilities, typical tasks, and desirable technical and management skills.

We believe these example role descriptions will give a useful framework to apply in both writing job specifications and in helping with scoring key desirable and essential skills during the interview stage.

The 15 different Digital marketing job descriptions covered in each template are:

  • Analytics Manager
  • Content Manager/Content Marketing Manager
  • CRM Manager  (incorporating Email marketing)
  • Digital Account Manager /  Sales Director (Agency role)
  • Digital Director / Head of Digital
  • Digital Integrated Copywriter
  • Digital Marketing Manager or Web Manager
  • Ecommerce Manager
  • Marketing Director
  • Marketing Executive
  • Marketing Manager
  • PPC Search Manager
  • Search Manager
  • Social Media Manager including Community Manager
  • Web Developer / Designer

Depending on the size of the company, a “Head of” or “Manager” role such as Digital Marketing Manager or E-commerce Manager may be a single person in the team (often a more junior role in smaller companies) or may have other staff in digital roles reporting into them (typically a more senior role in a larger company).

We have written the job specification such that the roles can be amended for these different sizes of company and scope of work.

The Digital marketing job description will help you structure your organisation and get more from your staff.

Resource Details

About the authors


Dr. Dave Chaffey

Dave is content director and co-founder of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our members in more than 100 countries to Plan, Manage and Optimize their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Business memebrship badge icon Professional Membership is required

Access this resource now

Professional members get full access to this and other resources in the Managing digital marketing teams Toolkit.

Learn more about Professional membership Already a Professional member? Login here Guide cover
Look inside content

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about business membership
Smart insights logo