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Guides and Templates

Digital marketing job description templates and role definitions

Helping you recruit and develop the right digital skills in your organisation plus benchmark your salary and skills

How will these job description templates help me and my business?

This guide provides a range of practical job description templates for 15 key digital marketing roles plus practical advice from some leading recruitment agencies to support companies in the recruitment of digital marketing specialists to resource digital marketing activities within their team structure.

The Job Descriptions in this template are first-and-foremost to help get the right type of person and save time when developing job descriptions for new recruits or recruiting into existing digital marketing roles.

The specifications of requirements for digital roles plus tips and advice in this Guide will also help marketing professionals to identify their own personal career and training goals, in line with the worldwide growth of digital marketing skills. On a personal level, it may also help prepare for interviews since it defines the capabilities sought by businesses.

Who is the job descriptions template for?

This template is for anyone who needs to review their digital marketing team structure or is recruiting digital marketing roles by placing ads. Typical roles who will this useful:

  • CMOs, managers and digital marketing managers
  • Small business owners including Agency owners

What does the digital recruiting guide include?

The main part of this guide gives 15 detailed templates for digital role descriptions including alternative job descriptions, main areas of responsibilities, typical tasks, technical skills, management skills and typical salary ranges.

We believe these example role descriptions will give a useful framework to apply in both writing job specifications and in helping with scoring key desirable and essential skills during the interview stage.

The 15 different Digital marketing job descriptions covered in each template are:

  • Analytics Manager
  • Content Manager/Content Marketing Manager
  • CRM Manager  (incorporating Email marketing)
  • Digital Account Manager /  Sales Director (Agency role)
  • Digital Director / Head of Digital
  • Digital Integrated Copywriter
  • Digital Marketing Manager or Web Manager
  • Ecommerce Manager
  • Marketing Director
  • Marketing Executive
  • Marketing Manager
  • PPC Search Manager
  • Search Manager
  • Social Media Manager including Community Manager
  • Web Developer / Designer

Depending on the size of the company, a “Head of” or “Manager” role such as Digital Marketing Manager or Ecommerce Manager may be a single person in the team (often a more junior role in smaller companies) or may have other staff in digital roles reporting into them (typically a more senior role in a larger company).

We have written the job specification such that the roles can be amended for these different sizes of company and scope of work.

The Digital marketing job description will help you structure your organisation and get more from your staff.

Salary benchmarks

Naturally, you will want to benchmark your salary against similar roles in your region! Salary checkers are the best bet for this – we give recommendations for these at the end of this template. Indicative salary ranges for each role are also included.

Resource Details

  • Author: Sarah Lindley has produced the updated version of the job descriptions Word document.
  • Format: A Zip file containing a 5,000 word, 45 A4 page PDF Ebook and Word document for members to amend
  • Related resource: Structuring a digital marketing team

About the authors

Sarah Lindley, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results driven marketing and communications strategies, plans and campaigns.


Susanne Colwyn and Dave Chaffey (Editor) produced the ebook, which is also available to download.

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She’s passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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