Improve your Customer research & analysis with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
It pays to always start with the customer when planning your approach whether it's search, social, email or site design. In this Quick Guide we'll show how to get closer to your customers using a range of different tools and statistics sources.
Customer research & analysis quick guide
Customer research & analysis success factors
Putting in place the right people, process and technology to collect, review and, most important, action statistics sources and web analytics is the key to success in this area. It's all too easy to focus on execution rather than analysis, review and trying to do things better.
See our Quick Guide and posts on web analytics strategy for more on this key topic.
Recommended member resources for Customer research & analysis
A selection of key tools to get closer to the customer:
Key techniques for Customer research & analysis
These are the related techniques which we recommend as important for managing Customer research & analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
View all blog articles on Customer research & analysis