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How does mobile and desktop use vary through the day? [#DigitalInsights]

Author's avatar By Susanne Colwyn 02 Mar, 2015
Essential Essential topic

Our multi-device day from Smartphone to Desktop to Tablet

Technology dominates our lives night and day! Really - even when we're asleep, our mobile devices are monitoring some of us.

We thought we'd share this nice visual from comScore's recent research which summarises  when we are using tablets, PCS and mobile phones. Find out more by downloading Comscore's whitepaper for insights into Today's Digital Consumer.

devicesusagesthroughoutdaycomscore2013

In media we have always talked about 'dayparting' to target audiences at different times of the day - this research emphasises the need to use mobile to target audiences. Desktop only will no longer cut it! Likewise, when creating digital experiences we need to ensure adaptive website designs that work in different contexts from smartphone to desktop to tablet.

Of course, the media use curves above are a simplification, as this insight from the Ofcom digital media research shows. We have included this research from the 'Digital Natives' who are growing up with digital media since it paints a picture of future media use that business and brands will have to adapt to.

Day part digital media use mobile

While TV is used, the percentages of time are much lower than for previous generation and rivalled by Internet media

Auhtor's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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