Guides and Templates

How to optimize your e-commerce merchandising

Essential strategies to help you make the most of every sales opportunity

How will this guide help me and my business?

Setting up your e-commerce store is half the battle, the other half demands you keep analyzing data about your customers and testing new ideas to ensure you're always optimized. That's why we wrote this guide - so you can maximize sales from your store and stay ahead of your competition.

In this guide, you'll learn how to make smart product recommendations, what opportunities you have to up-sell or cross-sell to your customers, what one-time and loyal customers find appealing, and how dynamic personalization platforms can boost your conversions.

Who is this guide for?

This guide is for user experience teams working for online retailers and businesses with a large variety of products. It has been created for professionals working directly on the structure and navigation of e-commerce sites, but will also be helpful for individuals trying to improve their own merchandising efforts.

How is the guide structured?

This guide will take you through the latest optimization methods you can use to get the most out of your e-store. Its sections are:

  • Smart product recommendations
  • Up-sells and cross-sells
  • Optimization using customer segment
  • Real-time analytics
  • Optimization using personalization

Resource Details

  • Author: Mark Hall
  • Format: Instructional online guide

About the author

Mark Hall

Mark HallMark Hall has focused on improving the usability and conversion rates of websites for over 15 years. He enjoys doing the customer research that gives him the insights needed to craft high-converting experiences that both satisfy users’ wants and achieve business goals.

Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and usability testing courses.

Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics. When not working, Mark enjoying playing tenor saxophone, biking, following his favourite soccer teams, and spending time with his family.

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