Digital marketing toolkits to help you grow

Explore the Toolkits

The 10 core Digital Channel Toolkits are available to all paid members and cover 10 key areas of digital marketing. Business Members benefit from a further 10 sector-specific and business improvement toolkits.

These Toolkits are built up from a range of resources, guides and templates to give actionable learning paths that suit your needs to either develop your own knowledge, grow your business or upskill your team.

Explore our
10 Essential
Toolkits

Digital Marketing
Strategy and
Planning Digital marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business. Content
Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities. Digital
Experience
Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices. Email Marketing
and Marketing
Automation Email Marketing and Marketing Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle. Social Media
Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides. Marketing
Campaign
Planning Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans. Google
Analytics Google Analytics Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices. Marketing
Strategy and
Planning Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business. Search Engine
Optimisation
(SEO) Search Engine Optimisation (SEO) If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit. Paid
Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads.

Additional
10 Business
Toolkits

Managing Digital
Marketing
Transformation Managing Digital Marketing Transformation Our Managing Digital Marketing Transformation toolkit gives larger organisations strategic and practical recommendations on how to manage the change, new processes, technologies and teams needed by Digital Transformation. Business-
to-Business
Marketing Business-to-Business Marketing Are you a B2B marketer? Use our resources developed to Plan, Manage and Optimise B2B Digital Marketing. This toolkit includes all our resources developed specifically for integrated Business-to-Business Digital Marketing. Agency
Growth and
Management Agency Growth and Management Win and keep more clients with our templates to review key agency processes for pitching work and managing projects. Our templates also cover website design and build projects plus inbound campaign planning and management activities. Multichannel
Lifecyle
Marketing Multichannel Lifecyle Marketing Covers best practices for integrated communications across the full customer lifecycle with separate guides on KPI frameworks and managing customer acquisition, conversion and retention aimed at mid to larger size organisations. E-commerce /
Retail E-commerce / Retail Our Ecommerce toolkit recommends best practices to increase sales and profitability of transactional ecommerce sites including retail, travel and financial services. The main focus is on multichannel retail sites. Managing
Digital
Branding Managing Digital Branding Ultimately, marketing is one brand competing against another, yet best-practices for branding don't get the attention they deserve. Our digital branding and storytelling guides recommend how to develop your digital brand. Startup and
Small Business Startup and Small Business The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business. Managing
International
Marketing Managing International Marketing This toolkit is designed to help medium to large organisation with multiple products manage their marketing campaigns across multiple countries and those looking to start running international marketing campaigns. Managing
Digital
Teams Managing Digital Teams This toolkit has been created for managers responsible for integrating digital marketing better into their organisations. It reviews the options for structuring marketing teams and roles needed. Sector
Technology
Innovation Sector Technology Innovation Review all options for integrating Marketing Technology across the customer lifecycle to deliver competitive advantage for your business.

Sectors covered include B2B, financial services, healthcare and pharma, retail, travel and not-for-profit.