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Digital marketing case studies

Learn from brands who have successfully transformed their marketing across a variety of industries

How will these case studies help me and my business?

Case studies are a valuable way of seeing the long-term success of marketing activities. By reading about successes from companies of all sizes and industries, you can gain insight into which techniques could become part of your own marketing plans. We have curated these case studies in response to member requests for case studies. The aim is to inspire you with new ideas and help you learn from the latest techniques to apply to your own campaigns and digital marketing activities.

These case studies have been selected because they feature:

  • Interesting digital marketing techniques that have a wide range of applications across different sectors
  • Interesting visual examples of creative and copy
  • Specific measurement techniques and results described
  • New digital marketing technologies
  • A range of B2B and B2C examples including retail, travel, financial services and not-for-profit sectors

Who are the case studies created for?

This pack of case studies has been created for managers who want evidence of long-term success from marketing activities when formulating their own plans. Roles that may benefit from reading these case studies include:

  • Marketing and digital marketing managers
  • Account managers
  • Channel-specific managers

How have the case studies been structured?

This resources contains case studies from the following companies:

  • Buyagift
  • Children International
  • Dell
  • HelloFresh
  • Morgan Clark
  • Porch
  • Santander
  • Tetley
  • Johnson, Glaze & Co.

Resource Details

  • Author: Sarah Lindley
  • Format: Online long-form article

About the author

Sarah Lindley

Sarah Lindley, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans, and campaigns.

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