Managing Digital Marketing Teams Toolkit

Review the range of skills in your team and learn how to create a Digital Marketing Centre of Excellence to improve skills

Getting the right people, structures and processes in place is tough, but if you follow these proven approaches you will maximise your chances of success.

Since marketing today changes so rapidly and gets more complex, this gives businesses with the right processes and skills an opportunity to get an edge on their less savvy competition.

It’s important that you have the right digital marketing skills inside your business, but equally important you don’t create silos of separate digital marketing specialists and marketers.

Our Managing Digital Marketing Teams toolkit will step you through the options for a more joined-up approach. The resources in it review alternative team structures and give you job descriptions to help you recruit and build the right types of skills.  We also show how to set up a Digital Marketing Centre of Excellence (DCoE) with 18 tips on implementation success.

Marketing excellence diagram

Improve the digital skills and talent in your marketing team to compete more effectively

Free membership icon

Start improving now with our Free Membership

Improve your knowledge of Managing Digital Marketing Teams with our Free guide Marketing careers and skills development workbook today

  • Use our visual benchmark to rate your digital readiness and get recommendations of improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 15+ free guides and templates to get you started
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 500k+ marketers
Already a Free member? Login here
Free membership badge icon Free Membership is requiredFREE
Guide cover image

Create a winning Managing Digital Marketing Teams strategy

Our comprehensive Managing Digital Marketing Teams toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

There are many different options for structuring your digital team depending on the scale of your business and the sector you work in. So instead of the theory, our toolkit will show you real-world recommended structures and job descriptions from companies our analysts have worked with when consulting or producing our Digital Transformation research reports. These projects include companies in a range of sectors including travel, retail, financial services and business-to-business.

In this toolkit you will discover:

  • Options for structuring marketing teams for businesses of different sizes
  • Options for structuring central teams and local country or brand teams
  • How to best divide responsibilities between digital specialists and marketing generalists
  • Detailed job descriptions for the modern marketing team
  • 18 best practices for managing a digital marketing centre of Excellence (CoE)
Opportunity Stratgey & Action diagram

Armed with our Managing Digital Marketing Teams Toolkit, the world's top marketers use our unique approach to develop winning Managing Digital Marketing Teams strategies.

How do I get the Managing Digital Marketing Teams Toolkit?

You need to be a Professional member to get full access to this toolkit but we offer a free sample to get you started.

Already a Professional member? Login here

...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Professional membership
Smart insights logo