Agency growth and management Toolkit

How much of the work of your agency now involves digital media and technology?

Whether you are an agency specialising in digital marketing services or a more traditional integrated marketing agency, today, your digital marketing services are vital

The best way to add value for your clients and win more of this type of business is to improve the quality of service you offer

Use our resources developed with experienced marketing agency growth specialist Mark Kelly to review and improve your processes!

When we first launched Smart Insights we found that many of our Expert subscribers were agencies or consultants. They said they loved our structured approach to digital strategy development based on our annual and campaign planning tools.

Thinking about it, this wasn’t a surprise, since applying our RACE Planning framework or PR Smith’s SOSTAC® planning model makes perfect sense. These structured approaches have proved invaluable to help agencies of all sizes win new work from strategy development to campaign design, content marketing and SEO or website design and build.

Our comprehensive agency toolkit resources by specialist agency consultant Mark Kelly are all aimed at helping you grow your agency by improving your staff skills and the quality of your processes and deliverables for clients. The templates are editable checklists in Word or Excel which help you:

• Attract new clients by improving the marketing of your agency
• Convert more enquiries to sales through improving new business development processes and pitching for work
• Improve delivery of client projects by educating agency team members on the latest best practices including customer discovery

Not only that, as an Agency subscribing as a Business member, you are free to use any of our actionable planning templates with your clients on a whitelabel basis.