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Omnichannel marketing planning guide

How to get started with omnichannel marketing for the e-commerce and retail industries

How will this guide help me and my business?

To meet customer expectations, modern brands must build a capability to reach and interact seamlessly through their customers' preferred channels. The integrated communications approach across digital and traditional channels to reach new customers and create a unified customer experience is called omnichannel marketing.

You should avoid a disconnect between the channels your customers use to engage with you online and how they behave in any of your physical stores.

Our omnichannel planning guide will outline the differences between omni and multichannel marketing and then help you create a strategy and roadmap for achieving your own omnichannel marketing objectives, using examples from global brands.

Who is this plan for?

This guide is for all e-commerce and retail business owners and managers who want to improve their reach, sales, and their customer experience across all relevant channels, both online and offline.

How is the plan structured?

This guide aims to help business owners and managers understand the opportunities of omnichannel marketing through these chapters:

  • What is omnichannel marketing and why you need to know about it
  • Examples of omnichannel marketing in practice
  • The differences between an omnichannel approach vs. a multichannel approach
  • How to create an omnichannel marketing strategy

Resource Details

About the author

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market and was crowned the Social Influencer of Europe by Oracle and was recently listed as the number one Digital Marketing Influencer in the UK by Career Experts. She is also a recipient for a Global Women Champions Award (by the Global Connections for Women Foundation, GC4W) for her outstanding contribution and leadership in business.

After launching her first business within three years of becoming a mother, her financial success was recognized by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + visitors per month.

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