Guides and Templates

How to keep your team up to date with digital marketing

Recommended techniques and tools your team can use to stay up-to-date, so you're always head of the competition

How will this guide help me and my business?

There are many, many sites and information sources out there covering digital marketing developments and many, many tools and other methods to keep up to date with what's happening in the fast-paced digital marketing world. It's essential for employees to keep up to date, for the sake of the business they work for and for personal development.

Marketing agency consultant Mark Kelly has created this guide to help managers ensure their teams keep up-to-date with the latest in digital marketing. It's tailored to Mark's experience with what agency teams need to know, but we've made sure it also applies to other types of client-side marketing team too.

The guide is also useful for agencies since teams need to be ahead of what's happening, so their clients can always get the latest thinking and trends.

Who is this guide for?

We have created this guide for creative agencies, marketing agencies or managers of marketing or digital marketing teams. It’s particularly relevant for managers who may be new to digital marketing and all the technologies, techniques and creative approaches available. It's also for those who are looking for a systematic approach to keep up-to-date. And importantly, are looking to develop a critical eye for what could be important to focus on.

This guide will also provide ideas for keeping on top of digital developments to agencies who specialise in one aspect of digital marketing (for example, website design and build) but want to keep abreast of developments in other areas.

Client side marketers may also find this guide useful as a way of keeping themselves and their wider teams up to speed with ‘the new’.

Why should agencies keep abreast of what’s new?

You can:

  1. Keep ahead of clients and competition
  2. Enthuse your team
  3. Plan better Content Marketing
  4. Generate account growth or new business

How is this guide structured?

We have created a learning framework to help your teams stay up-to-date. We like an alliteration much as anyone and it can be helpful to break down the kind of activities you can look at the stay abreast of digital marketing innovations into three stages:

  1. Curate
  2. Debate
  3. Extrapolate

Resource Details

  • Authors: Mark Kelly
  • Format: Long form guide linking to many tools and sites which are designed to inspire you and your team

About the author

Mark Kelly

Mark KellyMark Kelly is a freelance digital marketing consultant working with agencies and direct clients of Mark Kelly digital consultancy. You can follow him on Twitter or connect on LinkedIn.



Business memebrship badge icon Professional Membership is required

Access this resource now

Professional members get full access to this and other resources in the Agency growth and management Toolkit.

Learn more about Professional membership Already a Professional member? Login here Guide cover

The How to keep your team up to date with digital marketing is included in the

Agency growth and management Toolkit

Business members can access this and 224 other guides and templates in this toolkit

Learn more about business membership Already a Business Member? Login here

...or take a look at the other Guides and Templates in this Toolkit

Look inside content

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about business membership
Smart insights logo