Guides and Templates

Google Ads campaign planning and optimization template

Save Time and Boost ROI with our Ads Campaign Planning Template

Our practical and actionable template guides you through the creation of your Google Ads campaigns providing you with the structure you need to assign you keywords to the relevant ad groups as well as giving you a platform to plan your Ad copy to maximize the chance of a potential customer interacting with your ad in the search results of Google. It also helps you manage your budget and report on the weekly performance of your campaigns all in one handy Google spreadsheet.

Who is this guide for?

This template has been specifically designed for marketers who are taking their first foray into the world of Google Ads and those managing small to medium budgets. Larger businesses can also use this template but might need to customize it to suit their business needs. The final prerequisite is that, to get the full benefit, you should have Google Analytics added to your site and connected to Google Ads, and the Google Analytics extension added to Google Chrome.

Resource Details

About the author

Patrick Kelly

Patrick Kelly

Patrick is the Senior Digital Marketing Manager at Smart Insights. He has spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find him catching up on the latest Marvel releases or playing the latest RPG.

Connect to Patrick on LinkedIn.

What’s inside the template?

The template contains three working tabs and a data configuration tab:

  1. Plan your campaigns in a structured way to save you time later
  2. Manage your budget allocation to ensure you are maximising your return
  3. Optimize the campaigns by using your google analytics data to target areas for improvement
  4. Configure your version of the template to pull through your Google Analytics/Ads data
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