Guides and Templates

Website conversion and revenue model calculators

Use our conversion and revenue model spreadsheet to create a budget to give you more confidence in your lead or sales forecasts

About the conversion spreadsheet models

This spreadsheet download:

  • Enables you to forecast leads, sales and profit to create your business plan
  • Forecasts predicted target leads and sales to make the business case
  • Automatically calculates expected returns for best and worst case scenarios
  • Can be applied to Ecommerce, B2B lead generation and media sites
  • Includes a worksheet for startup businesses to develop their revenue model based on Cost-per-click (CPC, cost-per-thousand (CPM) or affiliate advertising models

What does the template include?

The template includes 4 separate worksheets:

  • 1. Basic conversion model for B2B or B2C sites
  • 2. Multichannel conversion model for sites with phone or in-store sales
  • 3. Online business startup revenue model calculators
  • 4. Conversion optimisation business case model - determine lead or sales increase

Resource Details


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