Guides and Templates

Website conversion and revenue model calculators

Use our conversion and revenue model spreadsheet to create a budget to give you more confidence in your lead or sales forecasts

How will this conversion spreadsheet help me and my business?

This spreadsheet includes a worksheet for startup businesses to develop their revenue model based on Cost-per-click (CPC, cost-per-thousand (CPM) or affiliate advertising models and it can be applied to Ecommerce, B2B lead generation and media sites.

It also has three other worksheets for calculating the increase in leads and sales you can get from investing in conversion rate optimization (AB testing) and other digital initiatives.

The spreadsheet shows you how to:

  • Forecast leads, sales and profit to create business plans for startups
  • Forecast predicted target leads and sales to make the business case for investment in digital for existing businesses
  • Automatically calculate expected returns for best and worst case scenarios

Who is this spreadsheet for?

This spreadsheet is aimed at helping:

  • Owners and founders of startups looking to estimate their revenue potential
  • Marketers creating digital marketing plans who want to forecast sales improvements
  • Marketers responsible for getting better results from their website who want to estimate improvements in leads and sales

How is the spreadsheet structured?

The template includes 4 separate worksheets:

  • 1. Basic conversion model for B2B or B2C sites
  • 2. Multichannel conversion model for sites with phone or in-store sales
  • 3. Online business startup revenue model calculators
  • 4. Conversion optimization business case model – determine lead or sales increase

Resource Details

About the author

Dr. Dave Chaffey

Dave ChaffeyDave is co-founder and content director of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Business memebrship badge icon Paid membership is required

Access this resource now

All Paid memberships have full access to this and other guides in the Digital experience management Toolkit.

Learn more about membership Already a paid member?
Login here
Guide cover
Look inside content

Why wait? Start Improving your marketing today

Join now and start improving your marketing results, today.

Splitter graphic

Starter Membership

  • Use the RACE Growth System to create a winning strategy
  • Save time and money by implementing proven best practice
  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Professional Membership

  • Everything in Starter, plus..
  • Advanced best practice for business growth
  • Upskill and develop your marketing team
  • Regular Masterclass webinars from the experts
  • Get dedicated support on your journey

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Smart insights logo