Google Analytics Toolkit

Unlock the power of Google Analytics to improve your results from online marketing

Learn how to customise GA and use it proactively to increase visits, leads and sales

Most businesses now rely on Google Analytics to review the effectiveness of their online marketing. We love GA! It's a fantastic tool, particularly for a free service, and has many, many options to configure it.

Yet, when we talk with marketers using Google Analytics, we often see that there is a HUGE missed opportunity in how it is used.

First, although many marketers have a good, basic understanding of how Google Analytics, when we ask them we often find it's NOT set up to be customised for their business to show the true value that online marketing activities are contributing.

Second, although it may be used to review trends in visits, leads and sales, it's power is often NOT used in an analytical way to review media investments and make changes to customer journeys, design and messaging to increase leads and sales, ironic really, considering the name.

 

Our benchmark helps you get the most from Google Analytics

Start improving now with our Free Membership

Improve your knowledge of Google Analytics with our Free guide Google Analytics Fast Start - 10 mistakes to avoid today

  • 10 mistakes to avoid covers everything from setup to analysis to remarketing
  • It's designed as a checklist to help you see the weaknesses and opportunities of smarter use of Google Analytics
  • Over 20 pages of insight from experience Google Analytics consultant and trainer, Matt Trimmer

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
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Create a winning Google Analytics strategy

Our comprehensive Google Analytics toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

At Smart Insights, we believe in the power of using data-driven marketing to continuously review and improve online marketing.

Although Google Analytics is easy to use and has many reports, Google’s Help doesn’t tell you how to use it to improve your online marketing. You have to know the right questions to ask and where to find the answers.

That’s where our Google Analytics Toolkit can help you. The templates and guides are written by experienced Google Analytics consultants who use Google Analytics every day, so they know all the tricks and pitfalls. It’s like having a great-value consultant at your side.

In the toolkit you’ll learn how to audit and set up Google Analytics professionally; how to use it to review the success of your online marketing and where you can improve your website by identifying ‘Quick Wins’ or more major redesign requirements.

Armed with our Google Analytics Toolkit, the world's top marketers use our unique approach to develop winning Google Analytics strategies.

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

Individual membership

All the essentials for one person

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
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Capability Grader
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Personalized Learning Plan
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Quick Wins

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Business membership

Unlimited use for your business

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
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Capability Grader
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Personalized Learning Plan
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Quick Wins
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Comprehensive e-learning

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Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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