Website conversion optimisation planner
Plan structured tests and experiments to improve results from your site
How will this template help me?
Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing. Use our "Testing starter kit" with our Improving Results from Your Website Guide to help plan, manage and review your tests.
What does the conversion optimisation planner include?
There are two documents included in the download.
- Test Plan / Review sheet (Word) - this is a change request form to help define the requirements for a test
- Test planning time (Excel) - this summarises all the tests and the results
- Author: Dave Chaffey
- Last updated: June 2013
- Format: Word and Excel templates for you to amend
- Related guide: Making the case for business investment in digital