Guides and Templates

Website conversion optimisation planner

Plan structured tests and experiments to improve results from your site

How will this  template help me?

Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing. Use our "Testing starter kit" with our Improving Results from Your Website Guide to help plan, manage and review your tests.

What does the conversion optimisation planner include?

There are two documents included in the download.

  • Test Plan / Review sheet (Word) - this is a change request form to help define the requirements for a test
  • Test planning time (Excel) - this summarises all the tests and the results

Resource Details

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