Guides and Templates

Website conversion optimization planner

Plan structured tests and experiments to improve results from your site

How will this  template help me?

Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing. Use our "Testing starter kit" with our Improving Results from Your Website Guide to help plan, manage and review your tests.

What does the conversion optimisation planner include?

There are two documents included in the download.

  • Test Plan / Review sheet (Word) - this is a change request form to help define the requirements for a test
  • Test planning time (Excel) - this summarises all the tests and the results

Resource Details

About the author

Dr. Dave Chaffey

Dave ChaffeyDave is co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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The Website conversion optimization planner is included in the

Digital experience management Toolkit

Business members can access this and 10 other guides and templates in this toolkit

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...or take a look at the other Guides and Templates in this Toolkit

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