Review your use of Marketing Technology to deliver competitive advantage for your business
Move from 'Random' Acts of Technology to create a structured Martech roadmap
Marketing technology offers fantastic opportunities to grow your business using 'cloud services'. Yet with thousands of competing vendors it can be difficult to know which are the best solutions to form the 'martech stack' for your business.
To help simplify your decisions about technology and create a long-term roadmap, Smart Insights offers members a range of resources to help you review your current and future use of marketing technology. These are structured around our RACE planning framework for the customer lifecycle, so it helps you take martech decisions based on marketing and customer communications needs.
Our resources will also help you define the best marketing technology stack; the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications and to deliver market insight and reporting.
In this toolkit we have a guide to the latest innovations across sectors and also sector-specific guides exploring the latest applications of innovation in different sectors including Ecommerce, travel, financial services and not-for-profit.
Learn the best combination of martech to support ALL your marketing activities