Social Media Marketing Toolkit

Harness the power of social media using a planned, creative approach

Use our resources to get more from your social media activities and manage the risks

We all know that social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend our business at a low cost.

So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter.

But few have a social media strategy which helps them use social media to support their business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy

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Can you make more of your social media activity

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Improve your knowledge of Social Media Marketing with our Free guide 10 common social media marketing mistakes today

  • Covers the 7 essential steps to creating a social media marketing plan
  • Learn the KPIs needed to set goals and manage social media marketing
  • Get tips to build reach and increase followers and fans

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
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Create a winning Social Media Marketing strategy

Our comprehensive Social Media Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

You will have noticed that social media changes fast and you need to know the techniques which work best on each social network. There are plenty of self-proclaimed ‘social media gurus’ who will offer to help through their blogs.

But often, the so-called social media guru’s experience is limited to promoting themselves and their blogs, which is quite different to promoting a startup or established business.

Instead, why not tap into the expertise of the Smart Insights Expert commentators who have helped many real businesses grow using social media.

Use our guides and templates to act as your virtual consultant who will:

  • Audit your social media marketing to identify improvements
  • Structure a plan to take control of the opportunities and threats of social
  • Give tips on the latest best practices on all of the ‘BIG 6’ social networks
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Armed with our Social Media Marketing Toolkit, the world's top marketers use our unique approach to develop winning Social Media Marketing strategies.

How do I get the Social Media Marketing Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

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Guides and Templates

10 common social media marketing mistakes

Part of the Social Media Marketing Toolkit

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Guides and Templates

Social media marketing strategy guide

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Guides and Templates

Social media marketing playbook

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Guides and Templates

Smarter Facebook marketing guide

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Guides and Templates

Smarter LinkedIn marketing guide

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Guides and Templates

Video and YouTube marketing guide

Part of the Social media marketing Toolkit

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Guides and Templates

Managing social media plan example template

Part of the Social media marketing Toolkit

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Guides and Templates

Social media marketing strategy workbook

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Guides and Templates

Smarter Pinterest marketing guide

Part of the Social media marketing Toolkit

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Guides and Templates

Facebook advertising guide

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Guides and Templates

Social media marketing audit template

Part of the Social media marketing Toolkit

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Guides and Templates

Smarter Instagram marketing guide

Part of the Social media marketing Toolkit

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Guides and Templates

Smarter Twitter marketing guide

Part of the Social media marketing Toolkit

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