Our popular digital marketing plan template built on the Smart Insights RACE FrameworkAccess your marketing plan now
Do you have an integrated digital marketing strategy? Our research shows that many businesses don't have a structured digital marketing plan, yet they are doing digital marketing.
Our free digital marketing strategy template will give you a structure to create an integrated digital marketing plan for your business.
This digital marketing plan template is our most popular download, giving you a simple marketing strategy template for reviewing digital marketing using the Smart Insights RACE Framework.
It's based on our Content Director, Dr. Dave Chaffey's 15 plus years of experience reviewing and optimizing digital marketing plans.
Edited by a team of experts headed up by Dr. Dave Chaffey, your free resource will help you:
Create an integrated digital marketing plan
Use data to inform strategic decisions
Align your marketing goals and actions
Demonstrate the value of marketing planning
Our free digital marketing plan template gives you a checklist of the key digital marketing activities for growth, structured around the Smart Insights RACE Framework and the six pillars of digital marketing success.
Use our ready-made digital marketing strategy template to plan and measure comprehensive coverage of all the digital marketing activities you need to increase leads and sales across the customer lifecycle.
Use the RACE Growth System to build a data-driven marketing funnel
Plan: Create a digital marketing strategy
Prioritize winning marketing activities
Reach: Grow your audience online
Learn the six pillars of effective digital marketing
Act: Encourage brand interactions and leads
Access exclusive Free Member advice and recommendations
Convert: Increase online and offline sales through optimization
Discover marketing tools to identify new opportunities
Engage: Build customer loyalty and advocacy
Find quick, actionable solutions to optimize your digital marketing activities, so you can boost performance and achieve your objectives at every stage of your marketing funnel.
16-page editable PDF template structured around our RACE Framework.
Integrated across our RACE Framework structure, for a streamlined marketing funnel.
No software needed, instant access, available online 24/7.
As a Smart Insights Free Member, you can access resources designed specifically to get you started on your digital marketing optimization journey.
Expert-led, practical marketing solutions and advice to improve your marketing skills.
Data-driven, ready-made free resources to boost your marketing channel performance.
Expert recommendations for taking your next steps with Business Membership.
Our acclaimed marketing structure, the RACE Growth System, empowers businesses to integrate their marketing activities and streamline their marketing strategy using our integrated 90-day opportunity, strategy and action planning cycle.
Identify opportunities to grow your business
Plan an integrated marketing strategy to win more customers
Manage and optimize marketing activities to accelerate your ROI
Define your goals and strategy
Grow your audience using paid, owned and earned media
Prompt interactions, subscribers and leads
Achieve sales online or offline
Encourage repeat business
Ready to take your next steps? Smart Insights Business Members get access our library of over 200 expert marketing resources, including strategic planning templates, quick wins, and our popular modular Learning Paths for structured strategic marketing training.
As a Business Member, you’ll unlock new marketing solutions to help you build a data-driven marketing strategy to win more high value customers.Find out about business membership