Guides and Templates

Agency pricing guide

How to price your marketing agency services and solutions

How will this guide help me and my business?

A best practice guide for agencies to help determine the best pricing approach, at specific times, for your agency, with a particular focus on accurate estimating through a workbook resource.

This guide sits alongside our pricing workbook. Together, these two guides provide you with a view on how to price your marketing agency services, with helpful and actionable advice on setting prices. The guide is produced by agency marketing veteran, Mark Kelly, who has led and worked with many agencies. He offers excellent and unique advice on pricing agency services.

Our agency Pricing guide shows you:

  • A variety of common different pricing models
  • How to set day rates
  • pricing strategies

The guide will help you accurately and realistically set prices.

Who is this guide for?

We have created this guide for creative or marketing agencies who may be new to pricing digital marketing projects. This guide could be useful for existing digital agencies too, in helping them reappraise their approach to both project estimates and the overall approach they take, on pricing their services.

Client-side marketers may also find this guide useful in understanding how their agency partners have arrived at a price for a given project or for an ongoing retainer fee.

How is this resource structured?

  • Introduction
  • Pricing strategies
  • Models for pricing
  • How to use the pricing workbooks
  • Seven steps to accurate estimating
  • Who should look at pricing?
  • Profitability:
  • Software platforms beyond spreadsheets
  • What next?

Resource Details

  • Author: Mark Kelly
  • Last updated: November 2017
  • Format: Online long form, in a practical format for you to take advice and inspiration to price your agency services accurately.

About the author

Mark Kelly

Mark KellyMark Kelly is a freelance digital marketing consultant working with agencies and direct clients of Mark Kelly digital consultancy. You can follow him on Twitter or connect on LinkedIn.



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