Guides and Templates

Agency pricing guide

Best practice advice on how to price your marketing agency services and solutions

How will this agency pricing guide help me and my business?

This is a best practice guide for agencies to help determine the best pricing approach, at specific times, for your agency, with a particular focus on accurate estimating.

The guide is produced by agency marketing veteran, Mark Kelly, who has led and worked with many agencies. He offers excellent and unique advice on pricing agency services.

Our agency pricing guide shows you:

  • A variety of common different pricing models
  • How to set day rates
  • Pricing strategies

The guide will help you accurately and realistically set prices for your agency services.

Who is this agency pricing guide for?

We have created this guide for creative or marketing agencies who may be new to pricing digital marketing projects. This guide is also useful for existing digital agencies to help you reassess your approach to both project estimates and the overall approach to pricing services.

Client side marketers may also find this guide useful in understanding how their agency partners have arrived at a price for a given project or for an ongoing retainer fee.

How is this resource structured?

  • Introduction
  • Pricing strategies
  • Models for pricing
  • Seven steps to accurate estimating
  • Who should look at pricing?
  • Software platforms beyond spreadsheets
  • What next?

Resource Details

  • Author: Mark Kelly
  • Editor: Amelia Cooper, Smart Insights
  • Format: Online long form article

About the author

Mark Kelly

Mark KellyMark Kelly is a freelance digital marketing consultant working with agencies and direct clients of Mark Kelly digital consultancy. You can follow him on Twitter or connect on LinkedIn.



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