Multichannel selling

Learn how to review the options to integrate virtual digital marketing channels with physical channels involving human interactions such as chat, phone, face-to-face and real-world events

Module purpose

Despite the growth in the importance of digital channels for informing buying decisions, there are many more complex, higher-value products for which human support is required and where sales are achieved in offline channels.

This module explains the options and gives examples and practical tips of how to facilitate cross-channel sales.

Module structure

Objectives
Paths to purchase
Why is consideration of channel switching important?
Practical techniques to facilitate offline customer interactions
Summary

Learning objectives

Review the options for integrating human-assisted sales-support into digital channels
Review consumer preferences for offline, human-assisted channels

Paid membership is required

This module is in the RACE Practical Digital Strategy Learning Path

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