Benchmark the digital maturity of your business

Identify improvements you need to make to compete better online

Using our capability maturity models, review your business (and your clients') digital readiness and set targets for digital improvements and transformation.

By scoring your business capabilities across all areas of the RACE Planning Framework you will be given a set of recommended resources to help you improve your business capability to use digital marketing effectively.

Plus, it's FREE to get started!

Step 1 - Rank your current capability

Rapidly benchmark your essential marketing activities to score your or your clients' current approach and get recommendations on what to focus on in the future. Our capability graders cover digital planning, SEO, email, social media and essential marketing mix channels.

Step 2 - Benchmark your capabilities against other members

Most members score their digital marketing as 'managed' meaning they have developing capabilities, leaving lots of room for improvement. Do you think you could score higher and beat your competition?

Step 3 - Get the specific resources you need to improve

You'll be guided through different areas that you or your clients need to develop to successfully reach an 'optimized' level of marketing capability. We'll give you recommendations from our comprehensive library of resources to help you improve the areas that matter most.

Get started with your Smart Insights membership

Join as an Individual or Business member and start improving your marketing

Individual Membership

  • 150+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-size learning modules
  • One licence/user

Business Membership

  • 250+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-sized learning modules
  • Exclusive access to 10 business-only toolkits
  • Exclusive access to comprehensive strategy and channel e-learning
  • A dedicated account manager to help you with your membership
  • Team dashboard to monitor team progress and usage
  • Individual dashboard to monitor your progress and usage
  • Unlimited licences/users

Or, get started with Free Membership

BECOME A FREE MEMBER

*Free members can only take the Capability Grader once

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