Digital marketing guides and templates
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You'll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to plan, manage and optimize their marketing.
Using our capability maturity models, review your business (and your clients') digital readiness and set targets for digital improvements and transformation.
By scoring your business capabilities across all areas of the RACE Planning Framework you will be given a set of recommended resources to help you improve your business capability to use digital marketing effectively.
Plus, it's FREE to get started!
Rapidly benchmark your essential marketing activities to score your or your clients' current approach and get recommendations on what to focus on in the future. Our capability graders cover digital planning, SEO, email, social media and essential marketing mix channels.
Most members score their digital marketing as 'managed' meaning they have developing capabilities, leaving lots of room for improvement. Do you think you could score higher and beat your competition?
You'll be guided through different areas that you or your clients need to develop to successfully reach an 'optimized' level of marketing capability. We'll give you recommendations from our comprehensive library of resources to help you improve the areas that matter most.
*Free members can only take the Capability Grader once