Guides and Templates

SEO proposal template

Use our detailed SEO proposal template to quickly create proposals for clients

How will this SEO proposal template help me and my business?

You only get one opportunity to make a first impression. This is doubly important when you, and your competitors, are pitching work to a potential new client. You need to show that you clearly understand what they're looking for, can create a strategy that will benefit their business, and have a proven track record of success. That's why we've created this proposal template, meaning you can simply fill in your company's information and have a pitch ready to go in minutes.

SEO is a field of marketing clients may have vastly different levels of experience in. Some companies will be knowledgable and want you to take them to the next level, while others will be using search marketing for the first time and need to lean on your expertise. No matter who you're meeting with, this template will help you create a pitch that will make you stand out from the crowd and land new business.

What does the template include?

The template is provided as a Word document so it can easily be modified for proposals. It is structured in a conventional format for an agency proposal with sections detailed in these areas:

  • Understanding client business challenges and goals from investment in SEO
  • A summary of the agency solution going into detail on different activities forming the approach to SEO
  • Structure of SEO programme including recommended main activities and deliverables
  • A list of 10 key differentiators to consider when selecting an SEO agency

Who is this template for?

This template has been designed to be used by:

  • Agencies preparing SEO proposals for their clients
  • Consultants preparing SEO proposals for their clients

Client-side businesses may also find the template useful when briefing or reviewing proposals received from different agencies when selecting a new SEO agency.

Latest updates

This content has been updated into our newest Word document format styling and an improved section on choosing case studies that will compliment your proposal and make your pitch more successful.

Resource Details

About the authors

Dr. Dave Chaffey

Dave ChaffeyDr. Dave Chaffey is co-founder and Content Director of digital marketing management advice site Smart Insights. He is author of five best-selling books on e-commerce including Digital Marketing: Strategy, Implementation and Practice and was recognized by the Chartered Institute of Marketing in 2004 as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Gavin Llewellyn

Gavin Llewellyn

Gavin Llewellyn is an independent consultant who has worked in different marketing manager roles where he has been responsible for SEO including financial services, consumer brands and retail.

He is a Chartered Marketer who specialises in digital marketing with a focus on SEO, Social media marketing and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion.

You can Follow Gavin on Twitter.

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