Guides and Templates

Smarter Instagram marketing guide

A practical guide to using Instagram to drive engagement and sales

About this guide

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on planning, setup, campaign examples and campaign evaluation.

Guide structure

  • An introduction to marketing with Instagram
  • Step 1: Plan - Developing an Instagram strategy
  • Step 2: Reach - Growing your audience through Instagram
  • Step 3: Act - Encouraging audience interaction with Instagram
  • Step 4: Convert - Turning interaction into leads and sales
  • Step 5: Engage - Keeping your audience active
  • Resources. Links to tools and a jargon guide

Tap into the growth of the fastest growing social network

The growth in Instagram is clear, but you may not know where to start or how to optimize your existing use of Instagram. That’s where our regularly updated Instagram guide can help, by explaining best practices.

Since it was acquired by Facebook, Instagram has become the fastest-growing platform of the main social networks. This gives us marketers great opportunities to engage audiences. Here at Smart Insights, we’ve started using Instagram too. You can tap into an audience of 700 million users with our highly actionable guide.

How this guide will help YOU and your business

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on:

  • Creating a plan. How to use Instagram to for integrated communications to support customer acquisition and retention.
  • Instagram Setup. Explains what to watch for when setting up or revitalising your account.
  • Instagram campaign examples. Packed with examples from well-known brands to smaller businesses showing how Instagram can be used.
  • Campaign evaluation. Tools and KPIs to measure Instagram effectiveness.

Resource Details

About the author

Rhian Harris

Rhian Harris

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors.

IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum.

You can follow Rhian on Twitter and Instagram.

What does the Instagram guide cover?

This guide is in 7 sections to help you create a plan and generate ideas for using Instagram:

  • ONE. An introduction to marketing with Instagram.
  • TWO. Plan: Developing an Instagram strategy.
  • THREE. Reach: Growing your audience through Instagram.
  • FOUR. Act: Encouraging audience interaction with Instagram.
  • FIVE. Convert: Turning interaction into leads and sales.
  • SIX. Engage: Keeping your audience active.
  • SEVEN. Resources. Links to tools and a jargon guide.

Related guides: We have guides covering best practices for all the main social networks and social media strategy.


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Individual or Business members can access this and 13 other guides and templates in this toolkit

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