You’ll be joining the 165,000 Smart Insights members from 170 countries who trust our advice to Plan, Manage and Optimize their marketing.
My clients love the insights I am now capable of providing them
- Drew Shug, Owner, Big Storm
Just like having an expert working by your side
- Sharon Sheridan, Digital Marketing Manager
It's made my digital marketing tangible, measureable and actionable
- Kirsty H, Director of Content and Brand, Presentation Studio
You’ll be joining the 165,000 Smart Insights members from 170 countries who trust our advice to Plan, Manage and Optimize their marketing.
My clients love the insights I am now capable of providing them
- Drew Shug, Owner, Big Storm
Just like having an expert working by your side
- Sharon Sheridan, Digital Marketing Manager
It's made my digital marketing tangible, measureable and actionable
- Kirsty H, Director of Content and Brand, Presentation Studio
Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.
Learn More*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.
Offer ends in:
:::Guides and Templates
Now that most marketers see that content marketing is at the heart of digital marketing, it's becoming more difficult to make your content marketing effective. To compete in content marketing needs an approach where you work to a plan to develop more engaging content than your competitors and work hard to improve this.
This checklist will help you if you're responsible for content marketing to understand what needs to go in your plan and how you can optimise content marketing.
Our checklist will help you review your approach to content marketing since it features:
In our research, our members tell us that they love the comprehensive explanations and recommendations in the 7 Steps to Success guides in our channel toolkits. But they also say that shorter checklists to help them review and plan their tactics better would be useful too. These are our ‘Fast Starts’, aimed at helping you rapidly create a plan.
This guide from Dr. Dave Chaffey is a Fast Start checklist of 22 factors to manage for better results from content marketing which fuels SEO, Social media marketing and conversion.
Dr. Dave Chaffey
Dave is co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.
For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Individual
Business
Access this resource now
Individual and Business members get full access to this and 4 other guides in the Content marketing Toolkit.
Learn more about membership Already an Individual or Business member?
The Managing content marketing checklist is included in the
Content marketing Toolkit
Individual or Business members can access this and 4 other guides and templates in this toolkit
Learn more about individual or business membership options Already an Individual or Business Member? Login here...or take a look at the other Guides and Templates in this Toolkit
Free membership
Part of the Content marketing Toolkit
Individual
Business
Part of the Content marketing Toolkit
Individual
Business
Part of the Content marketing Toolkit
Individual
Business
Part of the Content marketing Toolkit
Join as an Individual or Business member to access this toolkit and up to 19 more.
Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?
...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.
Get better results
"A goldmine of digital information on digital marketing that can help you get better results"
Andrew Topliffe
Digital Marketing CoE Leader
Make your job easier
"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."
Daisy Seymour
Marketing Director
Tenfold improvement
It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."
Patricia Goldsmith
Director
Actionable Marketing Advice
