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It's made my digital marketing tangible, measureable and actionable
- Kirsty H, Director of Content and Brand, Presentation Studio
You’ll be joining the 165,000 Smart Insights members from 170 countries who trust our advice to Plan, Manage and Optimize their marketing.
My clients love the insights I am now capable of providing them
- Drew Shug, Owner, Big Storm
Just like having an expert working by your side
- Sharon Sheridan, Digital Marketing Manager
It's made my digital marketing tangible, measureable and actionable
- Kirsty H, Director of Content and Brand, Presentation Studio
Guides and Templates
“How do we compare?”, “What does good look like?” and “What is the gap, the potential for improving results” are questions we hear a lot as marketers look to improve the performance of different channels and platforms.
We spend hours each month reviewing the latest, high-quality statistics sources to inform approaches to digital marketing so you don't have to!
We have compiled our benchmarks report from the best sources available and they're in Powerpoint with the source, sample and date clearly marked, so they can easily be added to your presentation as a credible source to make the case to colleagues or clients to prioritise investment in digital media and technology.
The guide is aimed at helping anyone who has to present to colleagues or clients to make the case for more or different investment in digital marketing.
The guide format is Powerpoint slides - to enable you to easily add charts to your presentations without wasting time looking for the very latest good quality freely available insights. It contains over 100 slides from the highest quality benchmarking sources available.
To save you time in searching for the latest, most reliable online marketing benchmarks, our digital marketing statistics compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.
This template is structured around the RACE planning framework for engaging customers through different touchpoints of developing a relationship. It covers these benchmarks:
Highlights of new and updated data marked by new within the Powerpoint are :
Dr. Dave Chaffey
Dave is co-founder and content director of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our premium members in more than 120 countries to plan, manage and optimize their digital marketing.
For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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The Q2 2019 online marketing benchmarks statistics compilation is included in the
Digital marketing strategy and planning Toolkit
Individual or Business members can access this and 16 other guides and templates in this toolkit
Learn more about individual or business membership options Already an Individual or Business Member? Login here...or take a look at the other Guides and Templates in this Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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Part of the Digital marketing strategy and planning Toolkit
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