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Must-know marketing advice and newsBlog articles to keep you up-to-date

Facebook business pages mobile layout

Facebook upgrades mobile pages, adding more call to action options [@SmartInsights Alert]

October 25, 2016 by Robert Allen in Facebook Marketing

Mobile versions of Facebook business pages user interface are given a major overhaul, which promises to benefit small businesses …


How to utilise the most innovative new marketing technologies

October 25, 2016 by Robert Allen in Marketing innovation

Plan your use of new marketing technologies to future-proof your business Digital Marketing is constantly playing catch up with …

customer value model

Factoring customer lifetime value into ecommerce marketing planning

October 25, 2016 by Expert commentator in Customer engagement strategy

How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a …


Virtual Reality applications to generate over $35 billion in revenue by 2025 [#ChartoftheDay]

October 24, 2016 by Robert Allen in Managing marketing technology

Virtual Reality and Augmented Reality will transform from interesting gimmick to core marketing channel Virtual and Augmented re …


Black Friday Digital Strategy

October 24, 2016 by Expert commentator in Email communications strategy

Applying the RACE Framework to eCcommerce The eCommerce sector is soon to be hit with one of the greatest opportunities of the y …


Top eCommerce Trends to inform your 2017 marketing strategy

October 24, 2016 by Robert Allen in Ecommerce strategy

These massive trends will change eCommerce marketing in 2017 2017 looms just around the corner. It may seem a fair way off yet, …