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Stephen Bateman Content Marketing Strategy Expert

7 Steps To avoiding Content Marketing Failure

May 4, 2016 by Stephen Bateman in Content marketing planning

This post examines common reasons for content marketing failure and introduces a 7 step content marketing strategy framework to …

digital SME priorities

Latest SME or SMB Marketing trends

May 4, 2016 by Robert Allen in Digital marketing strategy

New report shows the key trends small and medium businesses need to stay ahead of in 2016 Small businesses have more marketing o …


Creating a digital marketing plan for Start-ups and Small Businesses

May 3, 2016 by Robert Allen in Marketing strategy

SME/SMBs are often overlooked for marketing best practice advice. Our new RACE planning guide addresses this Marketers tend to …

reasons for not personalising content

New research: the adoption of content personalisation by businesses

May 3, 2016 by Robert Allen in Web personalisation

Content Marketing is evolving into an era of hyper-personalisation One of the more advanced pieces of advice we tend to give to …

creatives content

Content Marketing: Are you happy with the quality of your creative?

May 3, 2016 by Robert Allen in Managing content marketing

New survey shows better communication between marketers and creatives is needed to create better content Content marketing certa …

Social network for cats

Marketing a start-up company on a minimal budget

May 2, 2016 by Robert Allen in Digital marketing strategy

Use these 5 steps to successfully market your start-up at low-cost or no cost Your start-up opportunity... So, you’ve had a fa …