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Must-know marketing advice and newsBlog articles to keep you up-to-date

Which social media channels do you use for professional and/or personal purposes?

Which social media channels do you use for professional purposes? [#ChartoftheDay]

September 30, 2016 by Alexander Clark in Customer relationship management

LinkedIn is not as far ahead of the rest as you might think. HubSpot has launched their yearly State of Inbound 2016 report, pro …

Google Allo assistant example helpful

Google's new messenger app 'Allo' introduces personal assistent with big implications for brands [@SmartInsights Alert]

September 30, 2016 by Robert Allen in SEO strategy

Allo, Allo, Allo, what marketing implications do we have here then? Importance: Recommended Source: Google anno …


Tracking campaigns in Google Analytics

September 30, 2016 by Expert commentator in Google Analytics campaign tracking

A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketin …

building blogs of digital transformation

8 Pitfalls of Digital Transformation

September 30, 2016 by Expert commentator in Manage Digital Transformation

Avoid these mistakes to prevent digital transformation failure There's no doubt that Digital Transformation initiatives have bee …

Where to find Age and Gender profile statistics in Google Analytics

How to review your customer vs visitor demographic profiles in Google Analytics

September 29, 2016 by Dave Chaffey in Optimisation with Google Analytics

Did you know this data is available? Many don't! In a couple of recent consulting workshops with our members, I've recommended t …

Clickthrough rates-brand-non-brand-Google

Comparison of Google clickthrough rates by position [#ChartoftheDay]

September 29, 2016 by Dave Chaffey in SEO analytics

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “ …