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7 steps towards a more structured approach to Content Marketing

April 21, 2015 by Jill Quick in B2B Content marketing

Content Marketing is more than just publishing content... When Doug Kessler (Velocity Partners) published his Slideshare ‘Crap …

Google-Doubleclick-display-ad-statistics

Display advertising clickthrough rates

April 21, 2015 by Dave Chaffey in Internet ad analytics

US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketers a …

DMA research email types

Which are the most effective types of marketing email? [#DigitalInsights]

April 21, 2015 by Susanne Colwyn in Email targeting

New DMA research shows the trends in email effectiveness - which these types of emails work for you? We are excited to share th …

Print-outs of analytics reports

How to psychologically interpret website analytics

April 20, 2015 by Graham Jones in Web analytics strategy

The massive volume of analytics data can confuse and point you in the wrong direction. Here’s how to understand what your web …

Leveraging Psychology in Digital Marketing infographic

Applying the Psychology of Persuasion to optimise your digital marketing [Infographic]

April 20, 2015 by Expert commentator in Persuasion marketing principles

A summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketi …

Southerly - Recruitment Marketing is a Creative Content Campaign (1)

Using content marketing to drive Graduate recruitment

April 17, 2015 by Expert commentator in Personal career development

Why is recruitment marketing one of the most creative applications of content marketing? As we claw out of recession, a now-se …

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