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Must-know marketing advice and newsBlog articles to keep you up-to-date

Pokemon Go

Puke-a-Mon Go set to save all branded humanity from extinction

July 26, 2016 by Jonathan Gabay in Viral & word-of-mouth marketing

Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes. Like millions throughout the world I have bee …

market research tools

Top 10 tools for market researchers

July 25, 2016 by Expert commentator in Customer research & analysis

These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market …

Metrics tracked by SaaS Companies

The metrics measured by SaaS businesses [#ChartoftheDay]

July 25, 2016 by Robert Allen in Ecommerce analytics

Does your SaaS business measure these key metrics? New research from Totango reveals the metrics that are being tracked by most …

conversion rate graph

17 unbeatable ideas to reduce churn rate

July 25, 2016 by Expert commentator in Integrated marketing communications

Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metr …

Zalando

Zalando's explosive online growth [Infographic]

July 25, 2016 by Robert Allen in International marketing

A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Rob …

What are the top two strategic programmes that define your marketing department?

Strategic programs defining marketing departments [#ChartoftheDay]

July 22, 2016 by Alexander Clark in Customer engagement Digital marketing strategy

With the ever changing digital landscape, where do our CMO's see the future of their marketing departments? The economist recent …