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Must-know marketing advice and newsBlog articles to keep you up-to-date

Benchmark of open and clickthrough rates for triggered and BAU emails

Email marketing statistics 2015

June 29, 2015 by Dave Chaffey in Email communications strategy

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia- …

Digital Marketing in Russia

Digital marketing in Russia 2015

June 29, 2015 by Expert commentator in Digital Marketing Around the World

Russia's current digital landscape: Search and Social We all know Russia is geographically big, but it is also a big market when …

Lead-Lizard_infographic_lead-scoring_0314_v3-r

B2B Lead scoring criteria [Infographic]

June 29, 2015 by Susanne Colwyn in Lead generation strategy

How does your lead scoring rate against this benchmark? Integrated 'SMarketing' is more than generating enquiries to pass them o …

understandingconsumer's_local_search_behaviour

Local consumer search behaviour [Infographic]

June 26, 2015 by Susanne Colwyn in Local SEO

How do consumers search for local products and services? Google and IPOS research shows American shoppers are searching on their …

buzzfeed video

Social Media video wars

June 26, 2015 by Expert commentator in Youtube marketing

Facebook does battle with YouTube to be the king of online video YouTube has controlled online video pretty much since its incep …

Content Type: Viral Emails

The best ways to make your email viral? [#DigitalInsights]

June 26, 2015 by Robert Allen in Email creative and copywriting

New research from Litmus shows the type of content that encourages email forwarding When was the last time you forwarded an emai …

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