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Must-know marketing advice and newsBlog articles to keep you up-to-date

Luxury Product Decision Journeys across Geographies

Luxury Brand Products: The influence of Digital on the decision journey [#ChartoftheDay]

May 27, 2016 by Alexander Clark in International marketing

Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory …

interacting with customer service channels

New study highlights the need for a omnichannel customer service strategy

May 27, 2016 by Robert Allen in Customer service and support

Customers want good customer service, and don't like being passed between channels On average, customers interact with four diff …

landing page heat map

Why Your Landing Pages Don’t Work and How to Fix Them

May 27, 2016 by Expert commentator in Landing page optimisation

Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, …

Nonlinear marketing

Nonlinear video marketing: A marketers guide

May 27, 2016 by Expert commentator in Video marketing

Diversify your brand narrative with a multi-platform marketing campaign strategy “The attention economy is not growing,” ass …

Most Popular Social Networks Globally

The most popular social networks worldwide [#ChartoftheDay]

May 26, 2016 by Alexander Clark in Digital marketing strategy

Unsurprisingly, Facebook leads the way with 1.6 billion active users. But who follows? As a business, it makes obvious sense to …

Liberty Games Facebook ad

Understanding the role of organic vs paid social media

May 26, 2016 by James Gurd in Social media strategy

Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to pro …