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Must-know marketing advice and newsBlog articles to keep you up-to-date

digital-analytics-insight-tools

Digital Marketing Maps for reviewing your use of analytics and customer insight

May 26, 2015 by Dave Chaffey in Web analytics strategy

Maps for reviewing the range of insights tools to improve digital marketing We love tools for managing digital marketing as I th …

Brand overlap on social media

How much do brand followers overlap? [#DigitalInsights]

May 26, 2015 by Susanne Colwyn in Social media analytics

...and what are the implications for managing social media? Every wondered how different brands share Twitter followers... or …

ebay and amazon

Product copywriting for online retail – What can we learn from the Ecommerce giants?

May 26, 2015 by Expert commentator in Product page optimisation

4 copywriting tips for optimising your product pages In ecommerce, as in life, there are those who are unsuccessful, those who a …

Burberry campaign on Vine

6 techniques to create more engaging Vine videos

May 26, 2015 by Expert commentator in Twitter Marketing

Creative tips to plan Vine videos for marketing If you’re a pro marketer, you must already know that the best advertisements …

SMS and Text - Customer Service Research

Are you missing out on SMS marketing? [Infographic]

May 25, 2015 by Susanne Colwyn in SMS Marketing

The Fails and Fixes of using SMS for marketing As consumers are more on the move, shopping and researching using their mobile d …

AB Email marketing testing

7 options for Email marketing testing [Infographic]

May 25, 2015 by Susanne Colwyn in Email creative and copywriting

Explaining the differences and options for AB and multivariate testing for email marketing It can be difficult to know where to …

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