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Must-know marketing advice and newsBlog articles to keep you up-to-date

Act-Content-Marketing-Matrix

KPIs for measuring content marketing ROI

June 30, 2016 by Danyl Bosomworth in Content marketing strategy

5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning abo …

Integrated marketing

Social media marketing planning + alignment with other channels

June 30, 2016 by James Gurd in Social media strategy

Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the las …

Twitter analytics

Twitter launch new Twitter Dashboard for small businesses [@SmartInsights Alert]

June 30, 2016 by Robert Allen in Twitter Marketing

Our review of Twitter dashboard - the new web app that will let you schedule Tweets and review analytics all in one place Import …

6 Cs digital marketing model

Digital Marketing Models: 6Cs of online customer motivation

June 29, 2016 by Robert Allen in Marketing models

Use the 6Cs of online customer motivation to help you structure your website's conversion funnel The 6Cs of motivation is a reco …

most popular A/B testing tools

Which are the most popular A/B testing tools? [#ChartoftheDay]

June 29, 2016 by Dave Chaffey in AB and multivariate testing

A ranking of the services larger businesses use for structured experiments to boost conversion In our Essential Digital Marketin …

Tay Tweets

The Rise of the Bots - What marketers need to know about chatbots

June 29, 2016 by Robert Allen in Managing marketing technology

2016. A Bot Odyssey Bots are┬áthe marketing equivalent of drones, but a couple of years behind. A few years ago no one had heard …