Kickstart your digital marketing plan

Benchmark your current performance and identify your best opportunities with our free and easy-to-use template!

FREE MEMBERS' GUIDE Digital transformation

Join 150,000 others in over 100 countries and discover why Smart Insights Membership is the easiest, quickest way to become great at digital marketing.

Tenfold improvement in digital marketing
results...it's my go to bible Patricia Goldsmith - Marketing Director

Why waste thousands of dollars on consultancy, training or other online resources, when—for just a few dollars a month—Smart Insights gives you the world's best digital marketing framework?

Hiring just ONE of our consultants for ONE day would cost $2000.

Fortunately, as an Individual or Business Member, you'll have access to the knowledge of all 25 consultants packaged into 160+ practical, actionable resources that can be used on your projects TODAY

Plus, unlike other sites, you'll only get practical, actionable, insight-driven resources that you can start using TODAY. That's our promise to you.

9 out of 10

Members would recommend membership to their colleagues* *Customer survey, November 2016

All of our paid membership plans include:

  • #1

    Complete access to the world's best Digital Planning Framework, including example digital marketing plans and Word, Powerpoint and Excel templates that you can start using to get results TODAY.
  • #2

    All 10 of our Strategy, Planning and Digital Channel Essentials Toolkits - everything you need to quickly become great at the essential aspects of digital marketing (Business membership includes 10 additional and exclusive toolkits, too)
  • #3

    Score your business's digital capability (or your clients) with unlimited access to our Digital Benchmarking Tool.
  • #4

    Become a smarter, more experienced, confident Digital Marketer (and earn more money) with our exclusive Digital Marketing Strategy Qualification (Business membership includes e-learning in all Digital Channel Essentials, too)
  • #5

    Plus, access to other digital strategy resources packed with practical and actionable advice, guidance, step by step instructions and best practice.

So why wait? Choose a plan now and see for yourself how easy it is to take your digital marketing-and your career-to the next level with Smart Insights




Or start with Free Membership - includes sample templates for
personal use

Choose a Plan Now and Secure Your Digital Marketing Success!

30 Day Guarantee To guard against abuse of our guarantee—by people less honest than you—we ask that you access a maximum of two paid resources during your first 30 days of membership in order to qualify.
Best
Value Option

Individuals

Monthly

$79/month

billed monthly

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
All Quick Wins
 

Limited access to only 5 resources each month*
License for one person only
 

Join Now cancel anytime Cancel Anytime It’s easy to cancel your Membership anytime. You will, of course, retain your membership until the end of your current billing period. See All Features

Annual

$55/month

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
All Quick Wins
 

Unlimited access*
License for one person only
 

Join Now cancel anytime Cancel Anytime It’s easy to cancel your Membership anytime. You will, of course, retain your membership until the end of your current billing period. See All Features

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
All Quick Wins
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Find Out More   See All Features

Plan Comparison

 
30 Day Guarantee To guard against abuse of our guarantee—by people less honest than you—we ask that you access a maximum of two Expert resources during your first 30 days of membership in order to qualify.
Best
Value Option

Individuals

Monthly Membership

$79/month

billed monthly

Annual Membership

$55/month

billed annually

Business

Business Membership

Unlimited Users

billed annually
 

Strategy & Planning Toolkits

Rapidly create or refine a winning digital marketing plan. Don’t start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights RACE Planning framework.

Digital Marketing Strategy & Planning Digital Marketing Strategy & Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business.
Marketing Strategy and Planning Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
Marketing Campaign Planning Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
 

Digital Channel Essential Toolkits

To beat the competition, details matter in digital. Use a single source of expert advice to grow your business by following the latest, recommended best practices essential to the future of you and your business.

Content Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
Digital Experience Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
Email Marketing & Automation Email Marketing & Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
Search Engine Optimisation Search Engine Optimisation If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
Social Media Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
Google Analytics Google Analytics Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
Paid Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads
 

Quick Wins

Actionable, step-based marketing techniques to get fast results. Each gives you a series of practical steps to follow to make improvements. Learn why the technique is important, how to achieve it, and what results to expect. Learn more

All Quick Wins included Quick Wins Step-based learning through video and downloadable resources which aims to teach you new techniques you can learn and apply quickly. All Quick Wins are included in all paid membership - we add two new ones every month.
 

Comprehensive e-learning

Our e-learning courses help you learn and update your knowledge and cover all areas of digital marketing. Learn yourself, or track and monitor your team's progress in our Business membership.

Digital Marketing Strategy Qualification Digital Marketing Strategy Qualification Our comprehensive e-learning will help you to learn the fundamentals to plan, manage and optimize your digital marketing strategy.
Digital Channel e-learning Digital Channel e-learning E-learning courses in all areas we cover in our Channel Essential Toolkits - only available in Business membership.
 

Business Toolkits

Invest in our advanced guides and templates to transform your marketing and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.

Agency Growth and Management Agency Growth and Management Win and keep more clients with our templates to review key agency processes for pitching work and managing projects. Our templates also cover website design and build projects plus inbound campaign planning and management activities.
Branding for Businesses Branding for Businesses Ultimately, marketing is one brand competing against another, yet best-practices for branding don't get the attention they deserve. Our digital branding and storytelling guides recommend how to develop your digital brand.
Business-to-Business Marketing Business-to-Business Marketing Are you a B2B marketer? Use our resources developed to Plan, Manage and Optimise B2B Digital Marketing. This toolkit includes all our resources developed specifically for integrated Business-to-Business Digital Marketing.
Ecommerce / Retail Ecommerce / Retail Our Ecommerce toolkit recommends best practices to increase sales and profitability of transactional ecommerce sites including retail, travel and financial services. The main focus is on multichannel retail sites.
Integrated Lifecycle Marketing Integrated Lifecycle Marketing Covers best practices for integrated communications across the full customer lifecycle with separate guides on KPI frameworks and managing customer acquisition, conversion and retention aimed at mid to larger size organisations.
Managing Digital Marketing Teams Managing Digital Marketing Teams This toolkit has been created for managers responsible for integrating digital marketing better into their organisations. It reviews the options for structuring marketing teams and roles needed.
Managing Digital Transformation Managing Digital Transformation Our Managing Digital Marketing Transformation toolkit gives larger organisations strategic and practical recommendations on how to manage the change, new processes, technologies and teams needed by Digital Transformation.
Managing International Marketing Managing International Marketing This toolkit is designed to help medium to large organisation with multiple products manage their marketing campaigns across multiple countries and those looking to start running international marketing campaigns.
Sector Technology Innovation Sector Technology Innovation Review all options for integrating Marketing Technology across the customer lifecycle to deliver competitive advantage for your business

Sectors covered include B2B, financial services, healthcare and pharma, retail, travel and not-for-profit.
Startup and Small Business Startup and Small Business The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business.
 

*Resource Access

Each Toolkit is made up of multiple individual resources. Choose from on-demand, year-round-access to all our 150+ templates, guides and E-learning resources or monthly access with a limit of 5 resources per month

Resources each month Resources each month Each toolkit contains many individual resources. Annual plans give unlimited access. The monthly plan allows 5 resources each month - these accrue each month if unused.
Limited - 5 resources each month
Unlimited resources
Unlimited resources
 

*Licensing

Choose the licence you need based on whether you are looking to develop your own personal digital skills or improve digital marketing across a business.

Licensing for Licensing for Individual memberships allow you to use the toolkits yourself. Business memberships allow the use of toolkits on your business, or your clients.
1 person only
1 person only
Your company
 

Monthly Membership

$79/month

billed monthly Join Now cancel anytime Cancel Anytime It’s easy to cancel your Membership anytime. You will, of course, retain your membership until the end of your current billing period.

Annual Membership

LIMITED OFFER - 30% OFF MONTHLY PRICE

$55/month

billed annually Join Now cancel anytime Cancel Anytime It’s easy to cancel your Membership anytime. You will, of course, retain your membership until the end of your current billing period.

Business Membership

Unlimited users

billed annually Find Out More

...or get started now with Free Membership

26 Free resources including sample Search, Social and Email Marketing templates.

JOIN NOW

See what people just like you are saying about membership



Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation

Samina Taj

Digital Marketing Specialist

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Suzy Lynch

Loyalty Programmes Manager

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Lei Chien

Web & Digital Manager