Choose your plan and improve your marketing results

Join more than 500,000 marketers in 170 countries using Smart Insights

For
Individuals

Learner

For
Business

Starter

Professional

Learner

$79 $55

1 user only

per month

Monthly

Billed Annually (30% discount)

Develop your digital marketing channel skills

Includes:

Marketing Channel toolkits

Learning Paths,
online training
Learning Paths, online training Modular online training, integrated with templates to put your learning into practice.

Learning Paths in Learner Membership:
- SEO
- Content Marketing
- Email Marketing & Automation
- Social Media Marketing
- Google Analytics
Guides, templates and online training
Learn, apply and measure your results
7 Channel Essential toolkits
7 Channel Essential toolkits Details matter in digital. Get trained and follow the latest, recommended best practices in all the key marketing channels:
- Content Marketing
- Digital Experience Management
- Email Marketing & Automation
- Search Engine Optimisation
- Social Media Marketing
- Google Analytics
- Paid Media

Access limitations

Monthly plan gives access to 5 resources each month from included toolkits
Annual plan gives unlimited resource access from included toolkits
Both plans include unlimited access to included online training courses

Starter

$175 $117

1 user only

per month

Monthly

Billed Annually (33% discount)

Create and optimize a digital marketing strategy

Everything in Learner, plus:

RACE Growth System

Learn and apply the RACE Framework

RACE Framework Don't start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights Reach, Act, Convert and Engage (RACE) Planning framework to rapidly create or refine a winning digital marketing plan.
Create, optimize and measure your strategy
Find, convert and engage your customers
Learn more about RACE

Marketing Strategy toolkits

Quick Wins micro-learning

30+ actionable marketing techniques
Quick to learn and apply
Supported by guides and worksheets
See all Quick Wins

Access limitations

None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses

Professional

2+ users (5 included)

Billed AnnuallyPrice on enquiry

Upskill and align your team using best practice

Everything in Starter, plus:

Complete training for your team

Identify and close skill gaps
Improve ROI from marketing
Engage and retain your employees

Business toolkits

Learning Paths,
online training
Learning Paths, online training Modular online training, integrated with templates to put your learning into practice.

Extra Learning Paths with Pro Membership:
- Digital Transformation
Integrated guides, templates & tools
Learn, apply and measure your results
9 Advanced Business toolkits
9 Advanced Business toolkits Invest in our advanced guides and templates to transform your marketing, upskill your team and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.
- Agency Growth and Management
- Branding for Businesses
- Business-to-Business Marketing
- Ecommerce / Retail
- Integrated Lifecycle Marketing
- Managing Digital Marketing Teams
- Managing Digital Transformation
- Managing International Marketing
- Sector Technology Innovation
Quarterly Masterclasses led by digital
marketing experts

In-depth assistance

Named Customer Success Manager
On-boarding and regular assistance
Monthly feedback calls
Consultancy options (additional charge)

Access limitations

None - gives unlimited resource access to all toolkits and online training courses
Membership is suitable for consultants and agencies

BM enquiry form (New Pricing Grid Apr 2020)

"*" indicates required fields

First Name*

Last Name

Country Codes*

Your Telephone Number*

Your Email Address*

Your Company*

Number of People In Marketing Team*

When is the Best Time to Contact You?

RACE is a globally recognized, actionable marketing framework

500K+

people and companies using RACE

250+

best practice processes, templates and tools

20+ years

of experience in improving marketing results

logos of the companies that trust Smart Insights

Frequently asked questions

How do I know this is what I need?: We've helped over half a million marketers since 2011, so we're pretty confident we've got the solution to your problem! If you're still unsure, the best thing to do is get in touch - we're always happy to listen and recommend the best course of action - even if that isn't "buy a subscription".
Do you offer a free trial?: We don't offer a free trial, but if you'd like to take a deeper look at what we provide, you can sign up for Free Membership first to access a set of free material.
How long do I have to commit for?: Learner and Starter plans are self-service - you can choose to pay monthly and cancel if you wish, or take advantage of our deep annual discount and pay for a year and the unlimited access to included toolkits that brings.

Professional plan contracts are discussed through our sales team and are committed to for a year. From working with businesses since 2011 we've found that those who commit for a year and work with their Customer Success Manager throughout see the greatest success.
What type of support is available?: Our Learner and Starter plans are self-service, though we offer support from other members through our Facebook member community group.

The Professional plan includes the support of a Customer Success Manager, comprehensive on-boarding and quarterly check-ups and optional strategic marketing consultancy also.