Digital Transformation Toolkit

It’s now more than twenty-five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

An ongoing, proactive approach for managing Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future.

Think of what you could be missing if you don't have a digital transformation programme in place...

• You don't have a vision for how integrated digital marketing can support your business
• You don't have a strategy or roadmap to exploit digital media and technology
• You don't have the best resources or structure in place to compete
• You don't have a performance improvement based on the right KPIs to optimise marketing

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

• Evaluate your current digital capabilities and identify gaps
• Define a vision for future use of digital media and technology
• Define a performance improvement system based on KPIs and dashboards
• Create a long-term roadmap
• Review and improve staff competencies and skills
• Structure the modern marketing team
• Manage Change