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Digital Transformation Toolkit

Supporting your Digital Transformation initiative

How to manage the change essential for your business to compete in the future

It’s now more than twenty-five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

An ongoing, proactive approach for managing Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future.

Think of what you could be missing if you don't have a digital transformation programme in place...

  • You don't have a vision for how integrated digital marketing can support your business
  • You don't have a strategy or roadmap to exploit digital media and technology
  • You don't have the best resources or structure in place to compete
  • You don't have a performance improvement based on the right KPIs to optimise marketing
Marketing excellence diagram

Using our free, interactive tool to compare your digital capability

Create a winning Digital Transformation strategy

Our comprehensive Digital Transformation toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

  • Evaluate your current digital capabilities and identify gaps
  • Define a vision for future use of digital media and technology
  • Define a performance improvement system based on KPIs and dashboards
  • Create a long-term roadmap
  • Review and improve staff competencies and skills
  • Structure the modern marketing team
  • Manage Change
Opportunity Stratgey & Action diagram

Armed with our Digital Transformation Toolkit, the world's top marketers use our unique approach to develop winning Digital Transformation strategies.

How do I get the Digital Transformation Toolkit?

You need to be a Business member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

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Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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Andrew Topliffe

Digital Marketing CoE Leader

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"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Daisy Seymour

Daisy Seymour

Marketing Director

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It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

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Patricia Goldsmith

Director

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