New, exclusively for members

Free Personalized Learning Plan

Find the resources that are right for you with a personalized learning plan

Get started

Multichannel lifecycle marketing Toolkit

Use lifecycle marketing planning to improve the effectiveness and efficiency of your multi-channel communications

Take a more strategic approach to customer acquisition, conversion and retention communications with our Lifecycle marketing toolkit

Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need a more strategic approach integrating communications from different channels. Our lifecycle marketing resources will help you follow this more joined-up approach.

Using our proven system is a surefire way to grow your profits quickly.

Start improving now with FREE Basic Membership

Start improving your Multichannel lifecycle marketing now with our FREE Digital Marketing Benchmarking Templates

  • Use our visual benchmark to rate your comms and get recommendations of improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 28 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Multichannel lifecycle marketing
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
Already a Basic member? Login here
Basic Membership is required

Create a winning Multichannel lifecycle marketing strategy

Our comprehensive Multichannel lifecycle marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.

Acquisition, conversion and retention are the lifeblood of most businesses, so, in larger businesses they warrant a planned, insight-driven process to make them as effective as possible. Yet often, they don’t get the attention that they deserve if marketers are too involved with the tactical details of individual channels.

Our lifecycle marketing toolkit gives you structured guides and templates focusing specifically on acquisition, conversion or retention so that members can drill-down to create an effective comms plan focusing on just one of these activities.

In our lifecycle marketing toolkit advice includes:

  • How to create a customer acquisition plan and conversion-based budget
  • How to set up a structured testing programme for conversion rate optimization
  • How to create a customer retention plan
  • How to use advanced email marketing techniques such as onboarding and engagement

Armed with our Multichannel lifecycle marketing Toolkit, the world's top marketers use our unique approach to develop winning Multichannel lifecycle marketing strategies.

How do I get the Multichannel lifecycle marketing Toolkit?

You need to be a Business member to get full access to this toolkit but we offer a free sample to get you started.

Already a Business member? Login here

...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next?

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership
CLOSE