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Multichannel lifecycle marketing Toolkit

Use lifecycle marketing planning to improve the effectiveness and efficiency of your multi-channel communications

Take a more strategic approach to customer acquisition, conversion and retention communications with our Lifecycle marketing toolkit

Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need a more strategic approach integrating communications from different channels. Our lifecycle marketing resources will help you follow this more joined-up approach.

Using our proven system is a surefire way to grow your profits quickly.

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Improve your knowledge of Multichannel lifecycle marketing with our Free guide Free Digital Marketing Benchmarking Templates today

  • Use our visual benchmark to rate your comms and get recommendations of improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 150,000 marketers and share information
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Create a winning Multichannel lifecycle marketing strategy

Our comprehensive Multichannel lifecycle marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Acquisition, conversion and retention are the lifeblood of most businesses, so, in larger businesses they warrant a planned, insight-driven process to make them as effective as possible. Yet often, they don’t get the attention that they deserve if marketers are too involved with the tactical details of individual channels.

Our lifecycle marketing toolkit gives you structured guides and templates focusing specifically on acquisition, conversion or retention so that members can drill-down to create an effective comms plan focusing on just one of these activities.

In our lifecycle marketing toolkit advice includes:

  • How to create a customer acquisition plan and conversion-based budget
  • How to set up a structured testing programme for conversion rate optimization
  • How to create a customer retention plan
  • How to use advanced email marketing techniques such as onboarding and engagement

Armed with our Multichannel lifecycle marketing Toolkit, the world's top marketers use our unique approach to develop winning Multichannel lifecycle marketing strategies.

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

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"A goldmine of digital information on digital marketing that can help you get better results"

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"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

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It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

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