Develop your marketing skills and master the tactics to deliver your marketing strategy with our Learner Membership

Marketing Campaign Planning Toolkit

Invest your campaign budgets where they will make the biggest difference. Use our tried-and-tested marketing campaign planning tools to accelerate your campaign ROI.

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Achieve a fully integrated marketing campaign

  • Win customers

    Define audience

    Want to identify, attract and retain high-value target customers?

  • Streamline Messaging

    Streamline messaging

    Struggling to develop a clear message hierarchy in line with your brand?

  • Megaphone

    Communicate efficiently

    Don't know how to choose the right media types for your comms?

Strategic tools and templates from the Marketing Campaign Planning Toolkit can be used to optimize the digital elements of your campaigns or create a fully integrated marketing campaign plan to improve ROI and win more customers.

The RACE funnel

The RACE Growth System

The RACE Growth System is designed to help marketers plan, manage, and optimize their marketing strategies.

Find out more The OSA diagram
  • Identify opportunities to grow your business

  • Plan an integrated marketing strategy to win more customers

  • Manage and optimize marketing activities to accelerate your ROI

Campaign Planning Learning Path

Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results.

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  • Learning Paths

    Learning Paths

    Our step-by-step Learning Paths mean you can upskill yourself and your team to drive the results you need, fast.

  • Skills Development

    A complete system

    Audits, templates, guides, and e-learning to rapidly review and optimize every area of your digital marketing strategy.

  • Integrated Marketing

    Integrated marketing

    Integrate your marketing strategy with our RACE Framework, proven to generate growth.

If you’re ready to get started, we’ve got a range of memberships to suit your needs…

Find out how Smart Insights membership will transform your approach to marketing and improve your performance.

Try our free digital marketing plan template

Start optimizing your digital marketing activities for free when you join Smart Insights as a Free Member.

Instantly access our digital marketing plan template alongside 25+ free guides to start optimizing your digital marketing today.

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