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Marketing Campaign Planning Toolkit

Create integrated marketing campaigns fast

Follow our tried-and-tested approach to create winning campaigns

How do you get cut-through to reach and engage your audiences?

With more options than ever to reach your audiences online, you need to invest your campaign budgets where they will make the biggest difference.

You will know that integrating different communications techniques will help you grow, but how do you achieve that?

A structured campaign planning process gives you the confidence to create winning campaigns and to use the same process in future.

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Using our proven system is a surefire way to grow your profits quickly

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  • Review how well you are currently using the key digital campaign techniques
  • Identify the gaps in your current capabilities
  • Create a prioritised plan of how you need to improve

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
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  • Join a community of 165,000 marketers and share information
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Create a winning Marketing Campaign Planning strategy

Our comprehensive Marketing Campaign Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Our popular campaign planning template is designed for:

  • Client-side marketers who use it for planning campaigns they run in-house or for briefing agencies.
  • Agencies and consultants who use it to review their approaches to running campaigns and give to clients for briefing.

It’s aimed at helping you create integrated inbound marketing campaigns with digital marketing at their heart for maximising campaign reach, interaction, response and ROI. The templates can be used either for the digital parts of campaigns or for a full, integrated marketing campaign plan.

Our campaign planning toolkit will help you:

  • 1. Set clearer goals and track them more clearly through analytics
  • 2. Define target audiences more clearly
  • 3. Develop a clearer message hierarchy
  • 4. Review and select the right types of media for your campaign
  • 5. Improve campaign integration between digital and non-digital channels
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Armed with our Marketing Campaign Planning Toolkit, the world's top marketers use our unique approach to develop winning Marketing Campaign Planning strategies.

How do I get the Marketing Campaign Planning Toolkit?

You need to be a Starter member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

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  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

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Unlimited use for your business

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  • Improve your (and your clients') results from marketing
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Digital Marketing Strategy
Marketing Campaign Planning
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Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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