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Free templates for benchmarking your marketing

Benchmark marketing effectiveness and plan how to improve it with our free industry benchmarks for digital marketing.

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How will these benchmarking templates help me and my business?

'What is a benchmark in marketing'? Marketing benchmarks allow you to answer common questions such as 'How do we compare to our competitors?' and 'What does good or excellent look like?' that companies often ask when aiming to get more from their digital marketing. But how do you know what to compare and how can you structure your review and recommendations?

These comprehensive one-page digital marketing industry benchmarks help you quickly review how well you are currently performing. They're formatted using the key digital marketing techniques on a five-point scale for different criteria - helping you identify the gaps in your current capabilities.

Edited by a team of experts headed up by Dr. Dave Chaffey, your free resource will help you:

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How are the benchmarking templates structured?

Our digital marketing industry benchmarks templates use the five-point scale of the Carnegie Mellon capability maturity model, which rates different processes from an unmanaged approach as you start out at Level 1 up to a well-managed process at Level 5.

The benchmarks cover:

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Why should I use these Smart Insights templates?

Find quick, actionable solutions to optimize your marketing activities, so you can boost performance and achieve your objectives at every stage of your marketing funnel.

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Take your next steps towards digital marketing optimization with our fully integrated guide

By clicking the button above you are confirming you have read and accept the terms & conditions and privacy policy and understand how to exercise your privacy rights under GDPR

Is Smart Insights membership right for me?

As a Smart Insights Free Member, you can access resources designed specifically to get you started on your digital marketing optimization journey.

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