Benchmark marketing effectiveness and plan how to improve it with our free industry benchmarks for digital marketing.Access your free template now
'What is a benchmark in marketing'? Marketing benchmarks allow you to answer common questions such as 'How do we compare to our competitors?' and 'What does good or excellent look like?' that companies often ask when aiming to get more from their digital marketing. But how do you know what to compare and how can you structure your review and recommendations?
These comprehensive one-page digital marketing industry benchmarks help you quickly review how well you are currently performing. They're formatted using the key digital marketing techniques on a five-point scale for different criteria - helping you identify the gaps in your current capabilities.
Edited by a team of experts headed up by Dr. Dave Chaffey, your free resource will help you:
Compare key digital marketing techniques
Identify the gaps in your current capabilities
Communicate priorities to teams or budget-holders
Create a plan of how you need to improve
Our digital marketing industry benchmarks templates use the five-point scale of the Carnegie Mellon capability maturity model, which rates different processes from an unmanaged approach as you start out at Level 1 up to a well-managed process at Level 5.
Digital transformation assessment
Integrated lifecycle marketing using the Smart Insights RACE planning framework
Marketing campaign planning
Content marketing planning
Email marketing and marketing automation
Online customer experience
Social media governance
Influencer relationship management
International marketing – website localization and translation
Marketing agency services
Complete a comprehensive digital marketing audit by scoring your business (or your clients) from Level 1 to Level 5 for the different 'best practice' activities you are using for each of the core processes we have defined as each row. Once you've completed your digital marketing skills benchmark you can focus your efforts on improvement.
Use our guides to increase your skills and understanding in the key areas identified by the templates. We have seven-step guides to all major areas of marketing, meaning we can help you upskill and improve your efforts whether you need help with email marketing, social media, paid media, SEO – you name it!
Find quick, actionable solutions to optimize your marketing activities, so you can boost performance and achieve your objectives at every stage of your marketing funnel.
12-page downloadable PDF with key digital marketing capability reviews.
Integrated across our RACE Framework structure, for a streamlined marketing funnel.
No software needed, instant access, available online 24/7.
As a Smart Insights Free Member, you can access resources designed specifically to get you started on your digital marketing optimization journey.
Expert-led, practical marketing solutions and advice to improve your marketing skills.
Data-driven, ready-made free resources to boost your marketing channel performance.
Expert recommendations for taking your next steps with Business Membership.
Our acclaimed marketing structure, the RACE Growth System, empowers businesses to integrate their marketing activities and streamline their marketing strategy using our integrated 90-day opportunity, strategy and action planning cycle.
Identify opportunities to grow your business
Plan an integrated marketing strategy to win more customers
Manage and optimize marketing activities to accelerate your ROI
Define your goals and strategy
Grow your audience using paid, owned and earned media
Prompt interactions, subscribers and leads
Achieve sales online or offline
Encourage repeat business
Ready to take your next steps? Smart Insights Business Members get access our library of over 200 expert marketing resources, including strategic planning templates, quick wins, and our popular modular Learning Paths for structured strategic marketing training.
As a Business Member, you’ll unlock new marketing solutions to help you build a data-driven marketing strategy to win more high value customers.Find out about business membership