Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..
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Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
Every step of international marketing needs to be considered carefully because your customers overseas have very different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many …..
Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a …..
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..
Digital marketing is highly accessible to businesses of all shapes and sizes, no matter your budget size. So you recently started a business. Or maybe you have a small business that you’re trying to get off the ground and running. …..
Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
Three essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organization, …..
