Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..
Opportunities to grow business across the customer lifecycle There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the …..
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Hold the gimmicks. Social media in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we’re always scanning the digital landscape for new opportunities to benefit from our customers’ changing …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask “how do our …..
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing is the application of digital media, data and technology integrated …..
