By Dave Chaffey 17 May 2022 Web personas – best practices and examples An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..
By Dave Chaffey 12 May 2022 Introducing The RACE Framework: A practical framework to improve your digital marketing Streamline your planning and measurement of digital marketing with the RACE Framework and growth process We created the RACE Framework and growth process to help marketers and business owners plan and manage their digital marketing strategy in a more structured …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Mark D. Hall 11 May 2022 5 must-haves in your digital product roadmap You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..
By Lilach Bullock 09 May 2022 Digital marketing for startups: best practices for new businesses Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..
By Lilach Bullock 05 May 2022 How to plan, measure and achieve your marketing goals Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you’re working …..
By Carolanne Mangles 04 May 2022 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..
By Lilach Bullock 03 May 2022 The 9 most important content marketing skills and tools you need to focus on in 2022 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..
By Carolanne Mangles 29 Apr 2022 8 easy to use annual marketing budget templates How to strategically manage your marketing spend in 2022 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel …..
By Gabrielle Wright 28 Apr 2022 How effective is your digital media? Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune …..
By Dave Chaffey 25 Apr 2022 10 reasons you need a digital marketing strategy in 2022 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…