We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, …..
Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and …..
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Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms The Data & Marketing Association (DMA) published its Marketer …..
Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work in continues to evolve, seemingly offering new ways to …..
As a marketer, getting better jobs will be a target at one point in your career. Of course, a great job could mean different things to different people To some, a better job means better pay. To some, it’s better …..
Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission Meanwhile, AI is slowly but steadily …..
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
Spinning is not writing. Spinning is not about content quality. It’s putting your original content into a translation machine, pressing a button, and spinning it into a different language, so that it makes money for you Remember Rumpelstiltskin, the cranky …..
Applying common sense when optimizing your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing …..
With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table While …..
