How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools Naturally, small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to …..
How the RACE framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today, because of all the …..
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FREE ACCESSFrom B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
A practical guide to select the SMART digital Key Performance Indicators to grow your business in 2025 using VQVC KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact. …..
What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle …..
Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: “Achieving marketing …..
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search is a cost-effective technique for generating leads …..
Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
