How to strategically manage your marketing spend with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel it’s hard …..
Streamline your planning and measurement of digital marketing with the RACE Framework We created the RACE Framework to help digital marketers plan and manage their digital marketing strategy in a more structured way since we found that many don’t have …..
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Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..
Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what …..
With the ever-rising importance of social media and online PR, marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to reach and engage their customers Investment in media is frequently grouped into …..
Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..
Definitions of Integrated Marketing and why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – when it’s done right …..
Defining the scope of exactly what digital marketing is, using the ‘5Ds of Digital’ and the Smart Insights RACE Framework My recent blog post on 2021 digital trends shows the latest innovations, but here we go back to ask ourselves …..
Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..
Website personalization, product, offer and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects and increase your conversions The website personalization tools we recommend in this article enable you to segment visitors and then …..
