What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of …..
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization’s overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..
Access our Free Digital Marketing guides
25+ free guides to improve your skills on your Smart Insights journey
FREE ACCESS
Learn best practices for B2B marketing by avoiding these mistakes
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..
With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into …..
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and strategize your social campaigns If you have an upcoming marketing campaign for a new feature, or a holiday that you want …..
