A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to …..
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The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers’ business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..
Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what …..
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has …..
The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..
Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring …..
Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..
