Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..
Optimize your marketing campaign analysis with our marketing tools and training. Now with up to 50% off memberships. Grow your business and professional marketing skills today The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is …..
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Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As …..
Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that …..
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..
Perhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let’s talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..
To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..
E-commerce 2021: The latest data and forecasts for all things online retail growth It’s interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..
