Pizza Express are embracing chatbots in their social media - how easy was it for us to book a table and what are the implications for other E-commerce sites?
Pizza Express have launched a new chatbot on Facebook Messenger, they state it allows users to book restaurants using Messenger - we wanted to book a table ourselves, with this in mind, we did. Here's how we got on.
The launch followed a trial over Christmas, which was used by 150,000 people, much to the surprise of Pizza Express.
We first tried it on desktop, aiming to book a table for the restaurant near our office in Leeds, UK.
An interesting point to note is there is not much chat involved, you select options - I typed responses to see how well…