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Chart of the week: 64% of B2B organizations have a formal marketing plan, but what do they need to keep in mind for 2020? Understanding where B2B industries are going with their marketing can help you identify trends, discover the …..
Content isn’t really king, it’s the kingdom. It is made up of various pieces that combine to create something greater: an effective content marketing strategy You’ve no doubt heard marketers proclaiming that “content is king,” but that’s a vague and …..
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How do you maximize lead acquisition from your budget? Through budget planning. Capturing leads is an important milestone in your quest to acquire more customers. As a result, it makes sense if you aim to capture as many leads as …..
Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might …..
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to …..
Co-branding offers a huge range of benefits but partnerships shouldn’t be formed overnight with half-baked ideas If someone said Nike, Sony and Doritos went into a bar and fell for their respective branding partners Apple, Ericsson and Taco Bell overnight, …..
How do you run content marketing campaigns for your business in 2020 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, content marketing generates three times more leads at …..
Google adding warning badge to slow sites, Facebook’s new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram’s new feature takes on TikTok Following the addition of a new Speed Report in Google Search …..
Google has released the new Speed Report in Search Console – what is it, how do you use it, and what’s so great about it anyway? Following several screenshots teasing the release of the new Speed Report in Search Console, …..
The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing? The world is getting faster, which means few people have time or patience …..
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