Use these ‘Voice of the Customer’ Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..
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20 marketing stats for 2020 2020 now looms ahead of us, emerging from over the long term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and …..
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google …..
Chart of the Day: Brands across all industries need to rethink their mobile experiences to focus on speed A recent study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average …..
9 types of Email Marketing to engage B2B audiences Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is …..
Where to place your online ads: How to use scripts to filter your ad placements to select the most effective This article is useful for those who would like to place advertisements on sites across the Internet, e.g. on YouTube, …..
Faced with continued uncertainty, where should retailers focus their tech investment? The last 12 months have ushered in a new wave of uncertainty for retailers. Already grappling with challenges created by Amazon’s near relentless drive to dominate the consumer wallet, …..
Plan, manage and optimize your Google AdWords campaigns with this new template for managing your PPC marketing Google AdWords is a fantastic way for businesses of all sizes to drive relevant visitors to their website generating new enquiries or online sales. …..