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You’ll be joining the 165,000 Smart Insights members from 170 countries who trust our advice to Plan, Manage and Optimize their marketing.
My clients love the insights I am now capable of providing them
- Drew Shug, Owner, Big Storm
Just like having an expert working by your side
- Sharon Sheridan, Digital Marketing Manager
It's made my digital marketing tangible, measureable and actionable
- Kirsty H, Director of Content and Brand, Presentation Studio
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” …..
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad …..
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Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..
It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine …..
Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced Welcome to our weekly rundown of the week’s …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the homepage. But savvy companies know that custom landing pages are essential when it comes …..
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are …..
Recapture the attention – and transactions – of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners …..
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of …..
Apps offer effective solutions for communicating with users and keeping them with the brand Every job requires a tool, and brand marketing is no exception. The era of mobile devices also asks for something new, different from old but gold …..
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