Leading digital analytics experts share how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this might be a …..
Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com and marketing objectives In the first quarter of 2021, Amazon reported net sales of $108.518 billion, a 43.8% increase from $75.452 billion in the …..
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Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes …..
There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..
Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework for a winning marketing strategy Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. …..
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..
The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..
Branding means fully integrating your customers’ experiences of your brand. We’ll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What’s the definition of branding? Across numerous terms …..
