Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
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Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and …..
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector When I run training workshops on Email …..
Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the …..
Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it’s Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..
What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined …..
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make …..
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2023 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune …..
