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Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..
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Examples showing why the ‘Thank you Mom’ campaigns are so effective Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, …..
7 strategies, tactics and tips to stand out Starting a new job can be tough. Not only do you have to contend with the technical side of your role but also your new employer’s culture, politics, processes, and people. It …..
Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures …..
Is there a place for snarky comments when responding to customers on social media? In a recent report, by Sprout Social, it was found that brand personality on social media affects consumer purchase decisions. Respondents said they wanted more honest, …..
A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..
Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in Hollywood”. It comes off the back of the noted and …..
SEO made simple: A quick look What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a …..