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Free members guideGoogle Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be …..
Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..
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With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I’m always on the lookout for new ways of conducting research with users and customers and one study …..
As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you …..
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not …..
Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier …..
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on …..
Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook …..
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