US, Europe, and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads average CTRs I’ve put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. By creating budget …..
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
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Defining digital marketing today using the Smart Insights RACE Framework. In this new era of digital disruption, make time to revisit your omnichannel marketing strategy and discover opportunities to accelerate your ROI What is digital marketing? The answer to this …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you’re working …..
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..
Combine opportunity, strategy and action to identify the right approach for your pharma brand The last 18 months has been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. The COVID-19 pandemic has influenced the …..
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..
