New research comparing user customer experiences for banks This study caught my attention since it highlights the digital disruption caused by challenger banks and how some industry incumbents have improved their performance, but others haven’t. This painstaking usability research involved …..
The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was …..
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The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy. In this post, …..
How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..
As more competitors on the landscape compete for keywords and “airspace”, it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community Marketing has come a long way since those smoky …..
How companies communicate with customers has always been important, and the introduction of new technologies only makes the process more complex The pace of innovation continues to drive new options for reaching customers, and savvy business leaders know that to thrive …..
It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is ‘agile’, I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..
10 key differences between strategy and tactics ‘What is the difference between a strategy and tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no …..
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the ten plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..
How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing …..
