What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Framework, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning …..
Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to …..
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Streamline your planning and measurement of digital marketing with the RACE Framework We created the RACE Framework to help digital marketers plan and manage their digital marketing strategy in a more structured way since we found that many don’t have …..
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that …..
9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing channels and campaigns, and use data to inform strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an …..
Six different types of marketing plan – our recommended options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy …..
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
