Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re …..
If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..
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Employee engagement has been shown to impact many different areas within an organization with three primary areas being performance, retention, and revenue The shift of employee engagement to disengagement often comes down to a mismatch between employee expectations and what …..
With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products …..
Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..
Statistics on search engine marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. …..
ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when …..
Attribution, publisher transparency, behaviour, and segmentation are all key features Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll …..
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand. When it launched, Google Alerts was a revolutionary service. For the first time, Google …..
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