Content Marketing Toolkit

Compete with content marketing to grow your leads and sales

Discover our proven system that makes strategic content marketing work for you TODAY

Marketers love the potential power of Content Marketing! When you get it right, Content Marketing fuels many of the inbound marketing techniques like search engine optimisation, social media marketing, 'lead magnets' for site registration and triggered email sequences.

In our recent research survey of content marketers, with HubSpot, Content Marketing was the top-rated as the technique to drive incremental sales.

The results you can get with Content Marketing are not a secret. Many marketers are making content marketing work for them. Yet to do this is far from simple. It takes good quality planning and regular action to create and distribute content that builds brand awareness, familiarity and purchase intent.

A weak process will gives you “me too” content. To succeed with content marketing you need a strategic approach with a solid plan, content calendars and outreach to create unique, highly shareable, valuable content.

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Review your current use of content marketing with our proven system

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Start improving now with our Free Membership

Improve your knowledge of Content Marketing with our Free guide Top 10 common content marketing mistakes today

  • Learn 20 factors for effective content marketing
  • Includes the Content Marketing Blueprint infographic
  • Links to relevant sections in our 7 Steps Content Marketing guide

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
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Create a winning Content Marketing strategy

Our comprehensive Content Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Use our toolkit to help you achieve these 10 essential content marketing goals

  • 1. Create outstanding, engaging shareable content.
  • 2. Make your content visible on the first page in Google using SEO.
  • 3. Research which content your audience personas need and will share
  • 4. Use content to convert to lead and sale.
  • 5. Get creative to find the content that resonates with your audience.
  • 6. Create the best quality creative and formats.
  • 7. Plan an editorial calendar.
  • 8. Plan integrated content distribution campaigns across paid, owned and earned media.
  • 9. Outreach to influencers and partners to increase sharing of content.
  • 10. Evaluate Content ROI using analytics and research.
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Armed with our Content Marketing Toolkit, the world's top marketers use our unique approach to develop winning Content Marketing strategies.

How do I get the Content Marketing Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

Individual Membership

All the essentials for one person

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  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Capability Grader
Personalized Learning Plan
Quick Wins +
Comprehensive e-learning


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Unlimited use for your business

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  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
Capability Grader
Personalized Learning Plan
Quick Wins
Comprehensive e-learning

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Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

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