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Content Marketing Toolkit

Compete with content marketing to grow your leads and sales

Discover our proven system that makes strategic content marketing work for you TODAY

Marketers love the potential power of Content Marketing! When you get it right, Content Marketing fuels many of the inbound marketing techniques like search engine optimisation, social media marketing, 'lead magnets' for site registration and triggered email sequences.

In our recent research survey of content marketers, with HubSpot, Content Marketing was the top-rated as the technique to drive incremental sales.

The results you can get with Content Marketing are not a secret. Many marketers are making content marketing work for them. Yet to do this is far from simple. It takes good quality planning and regular action to create and distribute content that builds brand awareness, familiarity and purchase intent.

A weak process will gives you “me too” content. To succeed with content marketing you need a strategic approach with a solid plan, content calendars and outreach to create unique, highly shareable, valuable content.

Review your current use of content marketing with our proven system

Start improving now with FREE Basic Membership

Start improving your Content Marketing now with our FREE Top 10 common content marketing mistakes

  • Learn 20 factors for effective content marketing
  • Includes the Content Marketing Blueprint infographic
  • Links to relevant sections in our 7 Steps Content Marketing guide

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 24 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Content Marketing
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Create a winning Content Marketing strategy

Our comprehensive Content Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.

Use our toolkit to help you achieve these 10 essential content marketing goals

  • 1. Create outstanding, engaging shareable content.
  • 2. Make your content visible on the first page in Google using SEO.
  • 3. Research which content your audience personas need and will share
  • 4. Use content to convert to lead and sale.
  • 5. Get creative to find the content that resonates with your audience.
  • 6. Create the best quality creative and formats.
  • 7. Plan an editorial calendar.
  • 8. Plan integrated content distribution campaigns across paid, owned and earned media.
  • 9. Outreach to influencers and partners to increase sharing of content.
  • 10. Evaluate Content ROI using analytics and research.

Armed with our Content Marketing Toolkit, the world's top marketers use our unique approach to develop winning Content Marketing strategies.

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

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