Web design project plan template
Define and schedule the key marketing activities to design and launch a website
About this guide
Our template is based on real plans used to plan and manage progress on web projects. It's mainly intended for client-side marketers, but will also be useful as a cross-check for web design agencies to review the activities they manage.
This template is divided into these 5 steps
- Step 1: Plan - Define resource, customer research, analytics audit, Digital asset management, UX evaluation
- Step 2: Reach - SEO, Landing pages, newsletters, marketing campaigns
- Step 3: Act - Design and copywriting, customer profiling
- Step 4: Convert - UX testing, surveys, customer service, A/B testing
- Step 5: Engage - Content strategy, Social Media integration
How will this web project planning template help me?
Our template is based on real plans used to plan and manage progress on web projects. It’s mainly intended for client-side marketers, but will also be useful as a cross-check for web design agencies to review the activities they manage.
For complex web projects we recommend using Microsoft Project or similar project planning software. But for simple projects Excel can be easier to apply.
Even if you are using project planning software our template will still give you a checklist to review the key activities that need to be managed.
Who is this for?
This template is designed for account managers in agencies who are looking to save time by using a template for a web design plan.
What does the planning template include?
The template was originally developed by Jill when she was working as a client-side marketer, so it doesn’t only include web site design and build activities, but also marketing activities. It doesn’t give a detailed technical breakdown of development activities.
The template is based around the PRACE framework, relating the site to the customer management activities that a website can support, i.e. Reach, Act, Convert Engage.
About the author
Jill Quick is a Digital Marketing Trainer and Consultant at Quick Marketing and co founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it.
The template is in Excel format.