How well does your brand take advantage of the unique characteristics of digital media and technology?
Learn how to improve your online branding and online value proposition using a structured brand audit
So much is written about best practices for online marketing, whether it’s search, social media marketing or web site design. Yet the bigger and we think, much more important picture of online branding gets so little attention, we think it’s almost criminal…
Getting online branding right is especially important for consumer brands in sectors such as household products, food and beverages, but other sectors too can gain from enhancing their online branding.
Our online branding toolkit will show you how to improve your online branding and online value proposition using a structured brand audit.
Review how to give your brand more personality to improve emotional engagement and sales
Create a winning Managing Digital Branding strategy
Our comprehensive Managing Digital Branding toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.
Consumer brands can use the best practices and examples in our digital branding and storytelling guides to review and enhance their engagement and outcomes from digital channels.
Other types of consumer and business brands can use the guides in these toolkits to apply current thinking on branding to help differentiate their business and products in your crowded marketplace.
This toolkit includes tools to:
- Create a brand communication strategy
- Define brand development strategies
- Develop brand story techniques for encouraging changes to brand perception and action
- Learn the what, why and how of brand storytelling
- Develop practical frameworks for crafting a brand story
Armed with our Managing Digital Branding Toolkit, the world's top marketers use our unique approach to develop winning Managing Digital Branding strategies.